Commentary
Does Pre-Season Buzz Really Matter?
- by Steve Sternberg , Featured Columnist, May 10, 2021
Prior to the pandemic-delayed 2020-21 TV season, I released an annual report examining the impact of pre-season buzz on new TV shows.
Each time my conclusion has been the same: despite some notable exceptions, there is no correlation between the level of pre-season buzz a show receives and whether it …
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