• by Joe Mandese  @mp_joemandese, July 7, 2021

Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired last month.

Singh, who will oversee NCM's marketing, sales and advertising research team, as well as its proprietary "Behind The Screens" cinema fan-based community panel, joins from general manager of Knotel, a flexible workspace platform where she oversaw sales and revenue strategy.

Previously, she served as head of revenue strategy and audience research, digital insights and enterprise data strategy at Discovery Inc.

Prior to that, she held senior research and marketing roles at WebMD, NBCUniversal and Nielsen.