• by Wayne Friedman , September 7, 2022

Two new sponsors -- DoorDash and Old Dominion Freight Line -- are joining seven returning sponsors this year to ESPN's robust, long-running “College GameDay by Home Depot” show.

Disney Advertising says those nine brands will appear throughout the show for the entire 2022-2023 college football season.

Returning sponsors include The Home Depot, Aflac, AT&T, Coors Light, Geico, Goodyear and Pizza Hut.

Disney says DoorDash and Old Dominion Freight Line have inked a two-year deal with the program.

In addition to regular advertising placement, DoorDash will highlight the best local traditions at each “College GameDay” stop as the show travels to different college towns each week.

Old Dominion Freight Line will have a presence in the show each week as the brand sponsoring the rousing fan bleachers as well as sponsoring the weekly “Best in the Game” feature.

Disney says its two decade-long association with HomeDepot will be celebrated throughout the year.

Last year, ESPN’s “College GameDay” averaged 1.9 million Nielsen-measured viewers per show -- up 39% over 2020. For the entire 2021-2022 season, “College GameDay” shows pulled in $18.5 million in national TV advertising, according to estimates from iSpot.tv.

For all regular-season college games programming, ESPN averaged 2.0 million viewers, with $90.1 million in national TV advertising, per iSpot.tv.

ESPN says that last year -- for the first time since 2015 -- ESPN networks were the top two most-watched networks for college football on cable, responsible for 53% of all live game minutes.

Disney’s ABC “Saturday Night Football Presented by Capital One” grew 36% over the previous year to 5.0 million viewers.

ABC’s late-afternoon college games averaged 3.6 million viewers, up 7% more than in 2019.

Overall, ESPN/ABC college football -- regular and post-season games -- posted $1.2 billion in national TV advertising, according to estimates from iSpot.tv