305 Worldwide, the multicultural creative agency Horizon Media set up a few years back with partner Armando Christian Pérez (AKA Pitbull), has added three executives to leadership roles.
Fourteen-year Horizon Media veteran, Leena Danan, will now assume the role of senior vice president, managing director, new business and marketing. Danan is tasked with driving growth and telling the agency’s story. She’ll will jointly oversee the agency’s business partnerships with Pérez.
Marta DeAguiar will assume the role of senior vice president, group client service leader. She joins from agency Merge where she served in a similar capacity. Earlier she served at The Bravo Group/Ogilvy & Mather as a managing director.
Alejandra Rubio joined 305 earlier this year in the role of senior vice president, head of strategy. Previously she was a partner with marketing consultant with iVirtual Services and earlier served in planning roles at dentsuMB and VMLY&R.
The agency bills itself as is a “culture-first creative agency” with a mission “to help brands harness the power and influence of today’s diverse consumers.”
Founded in 2019 it has offices in New York and Miami.