• by Karlene Lukovitz  @KLmarketdaily, September 27, 2023

LG Ad Solutions has partnered with Affinity Solutions to offer a closed-loop connected TV (CTV) targeting and measurement solution that integrates Affinity’s consumer purchase data into LG’s CTV and cross-screen infrastructure.

Called LoopIQ, the solution links Affinity’s purchase data and data analytics capabilities with LG’s  capabilities, including automatic content recognition (ACR) technology, to bring new levels of precision to targeting audiences within ad-supported streaming environments and measuring the impact on consumer spending, according to the companies.

The solution was developed in response to advertisers’ growing demand for more refined targeting and measurement methods in the CTV sector.