• by Karlene Lukovitz  @KLmarketdaily, October 2, 2023

Roku and Spotify are collaborating to bring video ads to Spotify's app on Roku in the U.S., Canada and Mexico.

The expansion of the companies’ relationship means that Spotify's Video Takeover ad experience, which reaches users streaming music across mobile, tablet, and desktop devices, will soon include connected TV devices. 

Spotify, which has more than 500 million monthly active users, said that making its full-screen video ad inventory available through Roku are the first step in its launch of a CTV partner network. 

Spotify will also work with the Roku platform to add more video ad products, such as video podcast ads, in future. 

Spotify rolled out its app on the Roku streaming platform more than a decade ago. 

The in-app advertising will expand the ways in which users can interact with Spotify and allow Spotify video advertisers to reach Roku users, including those who predominantly stream music on their TVs. 

“It’s long been our goal to make Spotify available to anyone on any device, and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” stated Lee Brown, Spotify’s global head of advertising business and platform. 

“As longtime partners, we’re excited to launch Spotify’s TV streaming video ads that will reach both of our streamers on platform and drive measurable campaign impact for brands,” added Alison Levin, vice president, ad revenue and marketing solutions at Roku. “Roku and Spotify are uniquely positioned to make the largest screen in the home work harder for brands.”