MediaDailyNews Editions for September 2014
- MediaDailyNews - Wednesday, Sept. 17, 2014
- IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
- Longer TV Spots May Be Better
- CPG Brands Adopting Programmatic, Now Second Behind Retail
- IAB Unveils Anti-Fraud Effort, Forms Working Group
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
- Cable Slips Faster Than Broadcast In Prime-Time
- OTT Faces Challenges, Consumers Stay With Linear TV
- Horizon Media, Mercury Media Sign iPredictus Deals
- Heart Attack: Clear Channel Uses Meme To Rebrand All Media
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
- Minorities Distrust News Media Depictions
- Google Reports Government Data Requests Rising
- Videology To Near $300M Revenue In 2014
- MediaDailyNews - Tuesday, Sept. 16, 2014
- Digital Ad Spend Will Surpass TV By 2017
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
- Harsh 'Vibe': Hip-Hop Mag Shuttered, Again
- Many Mobile Users Favor TV On Second Screen
- Extreme Reach Introduces A Dashboard For Cross-Platform Ad Campaigns
- 'Financial Times' Gets Makeover
- FCC Flooded With Net-Neutrality Comments
- Hoffman To Exit NBC
- SMBs Use Social Media To Promote Business
- Al Jazeera Debuts AJ+ App
- iPhone 6 Breaks Apple Pre-Sale Record: 4 Million In 24 Hours
- ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
- FreeWheel Adds Discovery To FourFronts Programmatic TV Pilot
- Online Video: Get Best Outcomes With Balance Of Broad/Narrow Targeting
- How Much Do Marketers Really Need The NFL?
- MediaDailyNews - Monday, Sept. 15, 2014
- New Internet TV Services Appeal To Trad TV Providers
- Programmatic Now 60% Of Brand Video Spending, Study Finds
- Flipboard Launches Video Advertising
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
- Google Gives Early-Stage Startups Cloud Credit
- Digital First May Sell Newspapers
- Comcast To Carry Univision Deportes
- Truly Defective: Matthew McConaughey Captured Thinking And Driving
- Air Force Aims High With New National Effort
- CBS' 'Thursday Night Football' Wins 16M Viewers
- The Dawning Age Of "Glance" Media
- Bloomberg Killing "Current" Social Network
- Apple Hits Sour Note With Direct Marketing Ploy
- MediaDailyNews - Friday, Sept. 12, 2014
- Dentsu Won't Buy Interpublic or Havas
- Facebook To Ask Why People Don't Like Ads
- McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
- Maxus Taps Jonathan Adams For NA Chief Digital Officer Role
- Razorfish's Kathuria Sounds Off About Digital Strategy
- 360i Appoints 3 Execs To The C-Suite
- 'Don't Get Your Tech, But LOVE Your Rep'
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
- Younger Demos Favor Live TV
- Mag Bag: 'Allrecipes' Magazine To Raise Rate Base
- More Pay TV Users Want To Cut Cord
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
- Haarlow Joins Centro As VP Media Strategy & Ops, West
- Microsoft Wiping Out Nokia Brand Name
- Deathwatch: Agency Edition
- MediaDailyNews - Thursday, Sept. 11, 2014
- CBS Content With Upfront Performance And Current VOD Policy For TV Shows
- Volkswagen Does 'Funny Or Die' For 2015 Golf
- Wrist Full Thinking
- Targeted Victory Brings Back Romney-Ryan Audience Segments For 2014 Midterms
- The Apple Has Two Faces -- Actually, 11
- Zillow Increases Ad Budget
- Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
- ALS Ice Bucket Raises $110M In Donations, Marketers Take Note
- Sony Internet TV To Carry 22 Viacom Nets
- New Sports and Seasonal Categories For This Year's Effies
- Local Media Consortium Taps Tout For Programmatic Video
- Twitter To Host Mobile Developer Event
- Apple Watch Grabs The Spotlight - But Can It Hold It?
- TMZ.com Gets Tip Of The Hat From 'The New York Times'
- MediaDailyNews - Wednesday, Sept. 10, 2014
- Great News! James Corden Is Set To Take Over As Host Of CBS' 'The Late Late Show'
- Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
- TV Marketers Need To Embrace Digital Thinking
- Apple Debuts iPhone 6, Mobile Payments, Wearable Device
- The Marketers Taking Programmatic In-House Are Drawing Attention
- Mercury Media Taps Andrew McLean As CEO
- Isobar Launches New Commerce Platform
- NFL Scores Big On TV
- BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
- TV Execs Predict 4KTV Goes Mainstream
- Press+ Acquired, Merges With Piano Media
- Resistance To "Surveillance Gadgets" Like Google Glass Builds
- MediaDailyNews - Tuesday, Sept. 9, 2014
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
- TiVo Touts New Mega DVR
- Omnicom's PHD Taps Nathan Brown For U.S. CEO Role
- Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
- Maxwell House Launches Sponsored Content Series, Hub
- Cross-Demos Register Growth In Media Time, Especially Digital Video
- AOL Debuts New Mobile Ad Format
- ABC News' 'The Brothelette'
- MSN Revamps Site, More Mobile Friendly
- How To Mourn A TV Star On Social Media
- Adspace Adds 9 Malls To Network
- Adobe Takes DRM Across Screens To Apps, TV, Web Browser
- Kids Have Opinions About Smartphones; Tablets, Too
- Resistance To "Surveillance Gadgets" Like Google Glass Builds
- 45% of Agency Clients Plan More Digital Video Advertising
- MediaDailyNews - Monday, Sept. 8, 2014
- NFL Kicks Off Big Numbers For NBC Thursdays
- UM, Facebook Strike 9-Figure Accord
- What's With The Pushback Against Viewability?
- Rocket Fuel Finalizes [x+1] Acquisition
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
- Mitchell Heads 'Vanity Fair,' Mittman To 'GQ' Publisher
- Daisy - 50 Years Later
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
- Advertisers' Online Budgets Still A Fraction Of TV Spend
- Google Adds Sitelinks Search Box In Search Query Results
- Clear Channel Still Juggles Debt
- eXelate Taps Danzinger From Bizo, Launches Own B2B Targeting Service
- TubeMogul Adds Nielsen OCR To Mobile Video Reporting
- Path Wants Appellate Court To Hear Text-Spam Case
- Neustar Taps comScore For vCE Ratings, Viewability Measurement
- MediaDailyNews - Friday, Sept. 5, 2014
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
- Call For Submissions: 2014 OMMA All Stars
- Nudes Flash: It Could Happen To You
- Programmatic Video Private Exchange Use In U.S. Surges Another 140%
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
- TV Network Execs: Stronger Scatter To Counter Upfront Woes
- It's About More Than Big Data
- 'Whatever You Do, DON'T Show This To Anyone Else, OK? Promise?'
- TV Audience Aging, Cable Nets Numbers Rise Fastest
- IPG's BPN Taps Martha Peterson To Lead U.S. Client Strategy
- For IPG Placed Is The Place To Be
- Mag Bag: 'Mental Floss' Scores With Online Video
- Rdio Launches Free, Ad-Supported Digital Radio Service
- Streaming Devices See Rapid Adoption
- Vevo Taps Rice As Chief Product Officer
- Q&A With About.com CEO On Programmatic
- White House Names Google Exec Chief Technology Officer
- MediaDailyNews - Thursday, Sept. 4, 2014
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
- Bloomberg Returns To Bloomberg, Doctoroff Steps Down
- Syndie Shows Improve Performance
- Benchmarks Shift As Advertisers Take Aim Online
- Google Granted 5 Search-Related Patents, One Describes Tracking
- Google Working To Build Quantum Speed Computer Processors
- Tribune's Gracenote Acquires Baseline For Video Info
- Call For Submissions: Agency Of The Year
- Jack Daniel's Spotlights True Bar Stories
- Comcast Xfinity Sponsorship Drives NASCAR Series
- USA Today Sports Media Taps Moko for Mobile Social Apps
- Social Ad Spend Lifts Sales For Marketers
- Awesomeness TV and Kohl's Team Up On A New Teen Clothing Line
- SocialCode, Percolate Team To Produce Effective Campaigns For Brands
- Sprinklr Buys Branderati, Third Acquisition In A Year
- Apple To Build NFC Chip In iPhone
- Google Satellite Expert Leaves To Work With Elon Musk
- Comcast Expands EveryBlock Local News Network
- Boston Globe Media Reveals Big Ambitions With New Catholic News Site
- Video Is Everywhere: Q&A With DPAA's Barry Frey
- The (Programmatic) Internet Of Things
