MediaDailyNews Editions for October 2015
- MediaDailyNews - Friday, Oct. 16, 2015
- Publicis.Sapient Launches Artificial Intelligence Practice
- In Massively Fragmented TV World, Is Content Still King For Media Owners?
- Product Placement TV Integrations Drop, Brand Memorability Up
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
- ANA Masters Of Marketing Kicks Off With A Bang
- Major Players Come Together To Promote PCs
- YouTube Content Creator Can Use Viral Video Without License
- How Apple TV Will Get Away With Murder
- Programmatic Advertising Gaining B2B Marketers' Support
- Hispanic Consumers Continue To Grow In Importance
- Spark Wins Providence Health & Services Media AOR
- 'NYT' Offers Free Digital Day Passes To Newsstand Readers
- Mobile Marketers Can Expect Changes In CPA Rates In Q4
- Yahoo Favors Mobile With New Email App, Shares Rise
- Publicis Acquires Content Shop August
- Conde Nast Launches Food Innovation Group Video Net
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
- NBCU To Start OTT Comedy Service Seeso In January
- Fantasy Football DraftKings, FanDuel Fail To Link TV To Search
- MediaDailyNews - Thursday, Oct. 15, 2015
- IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
- Promote Presidential Debate Like Prizefight -- And Ratings Soar
- He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video
- Programmatic Television Isn't Saving You Money...Yet
- GroupM's Mindshare Adds More General Mills Business
- Dish Network, Consumer Advocates Oppose Charter's Merger With Time Warner
- Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
- Loyalty Powers Email Marketing ROI
- Georgia-Pacific Taps Meredith For Huge Branded Content Push
- Digital Consumers 'At Least Two Years' Ahead Of Retailers
- Democratic Presidential Debate: Record Results, Less Viewers Than GOP
- Facebook Seeks Dismissal Of Lawsuit Over 'Faceprints'
- Major Publishers Adopt STAQ's New Automated Programmatic Management Platform
- Multiscreen Users Favor Live TV Ads, Funny Spots
- Digital Publishers Cite Need For Improved Cross-Device Visitor Tech, Real-Time Signals
- Andrea Diquez Named President Saatchi & Saatchi NY
- MediaDailyNews - Wednesday, Oct. 14, 2015
- Magazine Industry Guarantees Ad Effectiveness
- Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic
- Email Deliverability Rates Drop In 2015
- The Evolution Of Marketing Automation: Is History Repeating Itself?
- Long-Term Customer Loyalty, Engagement On The Decline
- Adman Turns Sitcom Star: First Look At Deutsch's New Show 'Donny!'
- TV Ad Revenue Gains Expected To Be Near Flat In Q3
- If You Can't Measure Social ROI, Is It Wise To Ask For More Budget?
- Broitman Leaves MasterCard For Startup Community, Rethinks 'Loyalty' In The Age of Mobility
- Why Ad Blocking Is Good News For Meerkat And Periscope
- ID Media Wins Capital Brands' Media AOR Duties
- Campbell-Ewald Urges Supreme Court To Dismiss Class-Action Over Text Ads
- Under Fire: Business Model Of Selling TV Shows To Digital Platforms
- Twitter Axes 8% Of Staff
- Conde Nast Buys Pitchfork Media
- Toyota Sponsors Live Music Performances On Yahoo
- PubMatic Reports On Key Mobile Ad Trends
- Managing Campaigns With Less Pain
- MediaDailyNews - Tuesday, Oct. 13, 2015
- Third-Quarter TV C3 Ratings Sink, ABC Fares Best Among Broadcasters
- Guns And Posers
- Bauer Sees Future In Online Transactions
- 'Programmatic' Search Engine Ranks Sites Based On Actual Consumer Targets, Cost To Acquire Them
- Marketing Tech Spend To Hit $32B By 2018
- Moving Beyond Branding: Holding TV Accountable For ROI
- Lack Of Transparency Causes $10 Billion Loss In Mobile
- Publishers Embrace Social Platforms, Mobile
- Nielsen Expands Mobile Measurement
- Sorrell Ranked 5th Best CEO In The World By 'Harvard Business Review'
- Google Joins $100 Million Investment In Symphony
- Cartoon Network App Doesn't Violate Video Privacy Law, Court Rules
- NBA Sponsorship Spending Up 9% Last Season
- DraftKings, FanDuel Enjoy Higher Entry Revs, Some TV Ad Cuts
- Email Marketers Invest In Social Media Ads For Greater ROI
- Fledgling Yahoo Gemini A Factor In U.S. Paid-Search Slowing Ad Growth
- Facebook Goes After mCommerce With Canvas
- MediaDailyNews - Monday, Oct. 12, 2015
- Nature
- Mondelez Splits $2 Billion Media Account Between Carat And SMG
- Turn Wants Web Standards Group To Re-Think 'Do Not Track'
- Real-Time With WPP's $4 Billion Man
- Griddle Me This: How Vast Is The McBreakfast Club?
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
- Facebook's Tax Farce Will Only Encourage EU To Hit American Tech Giants Harder On Data
- Some Weak TV-Rated Shows Score Well In Social Media
- Digital Tech, Social Connections Dominate Loyalty Index
- Will Smartphones Get Warning Labels?
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
- Ad Tech Guru O'Connell Joins MediaMath As CMO
- Twitter Encourages Advertisers To Run Video Ads
- SI, Wired Join Forces
- InStyle Taps Jaunt for Virtual Reality
- Google Makes Investment In German AI Research Center
- Former Women Googlers, Neuroscience Expert Build Prizma Video Engine
- Apple Removes Ad-Blocking Apps That Filter A User's Entire Internet Use
- Advertisers Considering How To Help The Fight Against Ad Blocking
- MediaDailyNews - Friday, Oct. 9, 2015
- 'NYT' Doubles Down On Digital
- A Q&A With Jay: Leno On Kimmel, Fallon, Colbert And Letterman
- ZenithOptimedia Acquires Performance Marketing Agency Frubis
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
- Netflix Raises Subscriber Price, Stock Price Climbs
- Green Thumbs
- Advertisers Expect To Spend More On Advanced TV
- Gannett Buys Journal Media Group
- Quantcast Teams With Data Providers For Audience Targeting
- Essence, Vox Build Out Method's Virtual Home
- Attribution, Keywords, Bids Cross Ecommerce, Ad Targeting From Search To Social
- Narrative Wins Digital, Social AOR Assignment From JCPenney
- M&M's Tying In With 2016's 'X-Men: Apocalypse'
- Vidyard Launches Personalized Video For Marketers
- WPP Most Active Buyer of Media & Marketing Firms In Q3
- MediaDailyNews - Thursday, Oct. 8, 2015
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
- TV Nowhere? Broadcast's Premiere Season Falls Off Radar
- MetLife Moves $100 MM Media Assignment To MEC
- Lawmakers Call For Stronger Do-Not-Track Standards
- Facebook Rolls Out Lead Ads
- Auction-Based Selling: What TV Media Owners Need To Know
- TV Cord-Cutting Hits 6% Of Population, Millennials Most Likely To Drop Pay TV
- Fox Drops On Tuesday, Rivals Not Much Better
- Fantasy Scandal: Will Draftkings And FanDuel Change Their TV Advertising?
- Publishers Need Better Ad Tech To Compete With Google, Facebook
- Google Accelerates Load Times For Mobile Pages
- Marketers Come Up Short On Cross-Channel
- ZypMedia Brings Programmatic To Politics
- Experian Data Breach Shows Need For Cybersecurity Laws, Senators Say
- BBC News Taps Yahoo For Video Distribution
- Google Set To Take On Ad Blockers With Faster Mobile Pages
- MediaDailyNews - Wednesday, Oct. 7, 2015
- AMC Gives Hope To Programmatic TV Buying
- Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
- Are Digital Consumers Really This Dumb?
- Study Says Uber Putting The Brakes On New Car Sales
- SymphonyAM Is On The Videopulse Of Measurement
- Taco Bell Consolidates $300 Million Media Assignment With SMG's Spark
- EU Scraps Cross-Border Privacy Agreement, Imperils Thousands Of US Businesses
- The Importance Of Face-To-Face Communication
- ESPN Suspends DraftKings TV Ad Segments
- Horizon Expands 'Invention,' Seeks To Institutionalize It
- Amazon Strengthens Its Position As First Search Destination
- Twitter Debuts Moments, Highlights Visually Compelling Images
- Microsoft Bing, adMarketplace Ink Search Deal Potentially Worth Millions
- ABC Family Changes Net Name To Freeform
- WPP's Kantar Taps Lightspeed's Ribeiro As Research Chief
- Tribune Publishing Offers Buyouts
- OTT Users Growing, YouTube, Netflix Dominate
- Yieldbot Taps Gray, Mendoza For Senior Marketing Posts
- Civis Analytics Launches Media Optimizer For TV, Refines Media Buys
- Opera Mediaworks Utilizes Moat Analytics For Better Viewability Metric
- MediaDailyNews - Tuesday, Oct. 6, 2015
- Assembly Wins Amazon's Audible Inc. Media Assignment
- Next On Consumers' To-Block List: Content Marketing!
- Rentrak Starts TV Ratings Service For Syndicated Programs
- If You Rebrand Advertising, Would Creatives Or Consumers Be Impressed?
- Christina Norman Named CEO At Water Cooler Group
- Adapt Or Get Blocked By Your Would-be Customers
- M&A Market For Media/Technology Near Strong Pre-Recession Levels
- Yelp-For-People App Revamps After Backlash
- Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under
- Study: 25% Of Consumers Favor 'Entertaining' Content Over Accuracy
- Twitter Names Jack Dorsey Permanent CEO, Bain Becomes COO
- Mobile Forecast To Dominate Programmatic Market
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
- Interbrand Sees Coca-Cola, IBM, GE Losing Ground
- Variety Taps Digital Marketing Vet Lawrence As CMO
- Yahoo Wins Round In Text-Spam Battle
- Holiday Campaigns Require Quick Mobile Search Response Times
- NatGeo, Visit Florida Partner For Content Hub
- KBB Gets 'Serious' About Testing, Recommending
- MediaDailyNews - Monday, Oct. 5, 2015
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
- The Marketing Of Mayhem
- AMC's Move To Programmatic Shows Evolution Of This Market
- Kraft Heinz Conducts Agency Review
- Apple, Amazon, Facebook Gain Significantly In Brand Value
- The Cult Of Accountability
- Brands Integrate Video Into Email To Capitalize On Engagement
- AT&T Sells DirecTV On Its Own Merits
- Consumers To Retailers: Prove You Know Me Better
- Agencies Won't Survive Without A 'Flatter' Operating Model
- Is LA The New Center Of The Ad World?
- News Corp. Dumps Digital Education Business
- Alphabet Becomes Google's Parent Company At The Close Of Business
- Millennials' TV Viewing Favors VOD, Streaming
- Brent Choi Appointed CCO, JWT NY And Canada
- Movable Ink, Curalate Team To Bring Real-Time Social Content To Email
- Axel Springer Takes Stake in Thrillist
- Viacom Taps Zilberbrand For Audience Science Post
