MediaDailyNews Editions for July 2017
MediaDailyNews - Monday, July 17, 2017
Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen
Piccone Returns To Simulmedia, Spengler's Out
Traditional TV's Upfront Continues Winning Streak
Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?'
Who Got Emmy Nominations? Everybody, It Seemed Like
AT&T Could Dominate Video Distribution After Merger, Groups Warn
Programmatic Moves From Arbitrage To Futures Markets
Can Netflix Hang On To Its Millennials?
'NYT': Ensure Clarity And Transparency On Each Private Marketplace Deal
Local News Not Benefiting From 'Trump Bump'
MediaDailyNews - Friday, July 14, 2017
Kantar Media To Provide Programmatic Ad Spend, Data
Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter Director
Name Game: Time Inc. Considers Rebranding
Could Advanced TV Advertising Be A $100B Business?
Experiential Marketing For PR: Can You Survive The Gauntlet?
Performance Is New Programmatic In TV Advertising
In Pantheon Of Current TV Shows, 'Game of Thrones' Reigns Supreme
How To Launch An OTT App
MediaDailyNews - Thursday, July 13, 2017
Mobile, Social Drive Local Media Growth
Infogroup Taps Bhalla To Run Constellation Media, Digital Shop Leveraging Big Data
Kantar Media To Provide Programmatic Ad Spend, Data
Could Excessive Ad Frequency Be Good For Your Brand?
Reuters Introduces New Ad Units, Redesigns Article Pages
Focusing On TV Measurement: Q&A With iQMedia's John Derham
In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
With Ad Spending Up, Levi Strauss & Co. Ride Denim's Comeback
Google AdSense Bans Pop-up, Pop-under Ad Formats
MediaDailyNews - Wednesday, July 12, 2017
IPG's Initiative Taps Vizeum's Fedorczuk To Oversee West Coast Ops
Rodes-Backed ispDigital Expands U.S. Presence, Acquires Performance Shop React2Media
Addressable TV, Programmatic Ad Spends To Grow At Double Digits
New Players, Same Old Problems --- But At Scale
Facebook Begins Global Rollout Of Messenger Ad Program
Nothing To Feel 'Sorry' About With TruTV's Funny New Sitcom
Foursquare, Pandora Partner To Measure Impact Of Digital Radio Ads
YuMe And Mediaocean Partner On Cross-Screen TV Ad Buying
Fighting Fake News Requires Multi-Pronged Programmatic Approach
How To Stream A Classic
Penthouse Media Acquires 'Omni' Magazine
Twitter Users Sue Trump For Blocking Them
MediaDailyNews - Tuesday, July 11, 2017
Digital Media-Buying Approaching 'Peak Duopoly:' Analyst Cites Amazon, Oath As Potential Relief
SIFTLY Expands, Adds Media Services Practice
IAB Sets Podcast Upfront Lineup, Market Expected To Top $220M
Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog
Newspapers Want To Band Together Against Facebook And Google
TV In 2027: Everywhere, Granularly Focused
MXM Taps Agency Veteran Sebok For CCO Role
Has Social Media Been Weaponized?
Killer Asteroid On The Way? CBS Geniuses Have That Covered
Do We Need A New CNN: Civil News Network?
MediaDailyNews - Monday, July 10, 2017
Programmatic Buying Declines 12% In Q1
Analysts Downgrade Entire Ad Sector, Cite Media Fragmentation
WPP Is The Bellwether Sign Brands Need Adland To Streamline
Is Blockchain The Answer To Programmatic Pitfalls?
Google And Facebook To Join Net Neutrality Protests
TNT's 'Will' Imagines Young Shakespeare In Punk-Rock London
Agency Sees Google's New VR App As Speed Boost For Starting Projects
Home Shopping On TV Takes Surprise Turn With HSN, QVC Merger
Harvard Professors Say Medium Affects Message, Influences Decisions
MediaDailyNews - Friday, July 7, 2017
Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era
Google Launches Native Ad Format For AdSense, Some See A Conflict
TV's Next Big Show Is Shaping Up To Be Media-Buying Workflow
IAB Releases New Mobile In-App Ad Spec
The Low Spark Of High-Heeled Content
Millennial Baseball Fans Pair Watching With Mobile Activities
Local News Is The Front Line Of The Fake-News Fight
CREDO Mobile Launches 'Whistleblower Defense Fund'
New Snapchat Paperclip Feature Could Help Publishers
MediaDailyNews - Thursday, July 6, 2017
Fox Completes Upfront With 6% To 8% Gains
TV Station Groups Record Strong First-Half 2017 Deals
WPP Merges POSSIBLE And Wunderman
Havas Launches In-House Influencer Team
Placed Passes New Milestones, Now Placed With 1 In 100 U.S. Consumers
Russia To Further Block Sites, Search Engine Content
With Alexa Integration, Dish's Hopper Understands
Alibaba Launches Tmall Genie To Rival Amazon Echo, Google Home
Is Artificial Intelligence Over-Hyped?
Trump Positions Presidency On Same Level As TV Wrestling
MediaDailyNews - Wednesday, July 5, 2017
Vivendi Completes Deal To Acquire Majority Of Havas
Mediahub Negotiates Exclusive Pod Position, Lands PODS Media AOR
Verizon Mulls Deal For Walt Disney
Baidu Acquires Maker Of Chatbot Engine, Demonstrates AI Capabilities
New Social Media Company Supports 'America First' Candidates
Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic Detection
Microsoft Internal Memo Cites Changes, But No Layoffs
Facebook Takes Added Measures To Combat Spam
President Troll
Email Marketing Key To Travel Retention, Report Says
Do You Have The Startup Gene?
MediaDailyNews - Monday, July 3, 2017
Phone Book Publisher Dex Media Acquires YP Holdings To Create DexYP
Worldwide Pay TV Services See Slower Q1 Growth
Strong Scatter Boosts Disney-ABC TV's Upfront
3rd-Party Facebook Ad-Ops Developer Hits $1 Billion Run Rate
Hackers Attempt Pied Piper And Hooli Phishing Scams
Trump Staff Offered To Spike 'National Enquirer' Story, Scarborough Claims
Trump Ranks 5th Among Modern Day President Time Mag Covers
Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile Shopping
Jeep, Disney, Levi Strauss Deemed 'Most Patriotic'
Trump's War On TV News: It Gets Worse Every Day
Microsoft Calls On Tech Industry To Form 'Digital' Geneva Convention
NBC Expands Underserved Sports On NBC Sports Gold
Changing Of The Guard At Media Arts Lab
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