MediaPost Weekend Editions for September 2014
MediaPost Weekend - Sunday, Sept. 28, 2014
American Express Faulted For Ads Promoting Sponsored-Content Site
VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
Simulmedia, Nielsen Team To Measure Small Cable Nets
Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
AOL, Yahoo: Starboard Investor Pushes For Merger
More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
Apple's Very Weird Week
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
Publicis Groupe's MRY Realigned Under SMG
Political Programmatic
AOL Canada Goes Full Programmatic
Facebook Readies Ad Network Built On Atlas
Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
A Voyage To Uranus
Roger's Tree House: No Girlz Allowed
Here's The Ad Sentiment Index, What's Yours?
Revenge Of The Ad Blockers
Former Pepsi Exec Dawn Hudson To QB NFL Marketing
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MasterCard's 'One More Day' Idealizes Vacation
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
DoubleClick, Zedo Found Serving Malware:, Other Publishers Infected
Help People Connect By Disconnecting
Is A New Bloomberg Coming?
The Selfie As Ad Format
The Audience Day Part
Consumers Quickly Adopting Set-Top Players
Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
LG, JCDecaux Unveil World's Largest Billboard
MediaPost Weekend - Sunday, Sept. 21, 2014
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
Marketers To NFL: 'Do We Have Your Attention Now?'
NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Too Big To Fail: Why The NFL On TV Is Still On Top
Breed A Bully, And Guess What? That's What You Get
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Attention: Nothing Else Matters
Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Digital Ad Spend Will Surpass TV By 2017
Everything Is Now Your Responsibility
TV Anywhere...But The Desktop
CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
Twitter Expands Audience Targeting Tools
Random Reflections On My Hindsight Experience With The TV Blog
Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
Truly Defective: Matthew McConaughey Captured Thinking And Driving
IAB Unveils Anti-Fraud Effort, Forms Working Group
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
A Prospect Ignored Isn't Really A Prospect
Simmons Loses MRC Accreditation, 'Declines' Cited
Google To Fund Content For Some Top YouTube Creators
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
MediaPost Weekend - Sunday, Sept. 14, 2014
Apple Debuts iPhone 6, Mobile Payments, Wearable Device
The Apple Watch: More Than Just A Pretty Face
The Apple Has Two Faces -- Actually, 11
Apple Hits Sour Note With Direct Marketing Ploy
Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
Facebook To Ask Why People Don't Like Ads
Hey, Marketers: #NeverForget NOT To Advertise About Tragedies
Measurement Is The Medium
ABC News' 'The Brothelette'
Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
Jed Meyer Takes On New Global Role At Annalect
Dentsu Won't Buy Interpublic or Havas
MSNBC's Riveting Annual Replay Of NBC's Real-Time 9/11 Coverage
National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time?
IPG Realigns Its Agency Offering For GM's Cadillac
Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
Yahoo Confirms Expansion Of Native Ads To Other Sites
My Fashion Week In 48 Hours
Deathwatch: Agency Edition
MediaPost Weekend - Saturday, Sept. 6, 2014
Daisy - 50 Years Later
Fall Political Commercials: Cheer, Coax or Cringe?
The Genius Glut
Nudes Flash: It Could Happen To You
Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
The MRC Viewability Standards Aren't Working For Video Yet, Either
What's With The Pushback Against Viewability?
The More Measurement Changes...
MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
TV Network Execs: Stronger Scatter To Counter Upfront Woes
TV Buying And Selling In 2020: Science Fiction Or Future Science?
Mitchell Heads 'Vanity Fair,' Mittman To 'GQ' Publisher
UM, Facebook Strike 9-Figure Accord
Horizon Reels In $150 Million Turner Broadcasting Buying Account
Sprint Launches Agency Review
For IPG Placed Is The Place To Be
Who's Afraid Of The Big, Bad Algorithm? Twitter Users!
State Department Winning at Social Media
National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
Watch Out For The Impending Click Drought
Rocket Fuel Finalizes [x+1] Acquisition
Call For Submissions: Agency Of The Year
Call For Submissions: 2014 OMMA All Stars