The deal will merge research from the Nielsen People Meter panel and Simulmedia’s 50 million set-top-box viewers.
Dave Morgan, chief executive officer of Simulmedia, stated: "In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers.”
He adds: “This research will surface both the value of these networks and their audiences to brands, and the cost-effectiveness of working with them to reach attractive consumers and achieve positive business outcomes."
Steve Hasker, president of global product leadership for Nielsen, added: “We're committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms.”
In October 2013, the two companies struck an agreement to integrate Nielsen Buyer Insights into the Simulmedia Audience Insights Database to foster TV viewer behavioral insights.