MasterCard is launching a campaign to prod work-obsessed Americans to take some well-earned time off.
The travel-focused campaign, “One More Day,” invites consumers to make a social pledge to take #OneMoreDay of vacation to travel, to spend time with family and friends, and to experience new things.
Last year, American workers left 429 million vacation days on the table, according to a U.S. Travel Association study. Now, a new study commissioned by MasterCard found that this year, only half of Americans have been on -- or are planning -- a vacation.
To turn that around, MasterCard is hosting a sweepstakes for those who take the pledge using the sweepstakes hashtag #OneMoreDaySweeps. The grand prize trip is for four valued at $25,000 to a single destination of the winner’s choice.
MasterCard is also rolling out a series of TV, print and digital ads that highlight cardholder travel benefits and services like the new MasterCard “Travel Concierge” mobile app, which allows World and World Elite cardholders to call or email the concierge for travel planning and get exclusive offers.
Besides encouraging consumers to plan one more holiday, the company hopes to educate them about resources they may not be tapping, such as savings from their card. Of the 36% of American travelers who do use their card rewards programs, they typically save $500 or more per year.
Vacationing is a chance for Americans to spend quality time with loved ones exploring new cities. For the 22% of Americans who indicate that unique experiences appeal to them, MasterCard’s concierge service should appeal.
Of all participants, younger Americans (18-34) tend to vacation more often than their older counterparts, as 61% have been on -- or are planning -- a vacation in 2014.