
- MediaPost Weekend - Saturday, March 19, 2016
- Martinez Out At JWT
- JWT, Johnson Battle Over 'Smoking Gun' DVD
- Averting The Apocalypse: JWT's 'Rape Guy' Resigns
- Viacom Inks Big Cross-Platform Deal With comScore
- Lord & Taylor Settles FTC Complaint Over Native Advertising, Instagram Campaign
- U.S. Media Market Expands To Highest February Yet, Long-Tail Brands Outpace Top 10 Categories
- Digital Video Advertising For Traditional TV Tops $2 Billion
- Free Money Is Earning Elections
- How Online Advertising Is Starting To Look Like TV In The '60s
- Turn 'Supercookie' Battle Sent To Arbitration
- Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
- March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
- Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
- Revenue? Who Needs Revenue?
- Wikipedia's Wales: We're Becoming A News Publisher
- Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
- A Speculative Future Of Television
- Michelle Obama: 'I Will Not Run For President,' But Will 'Keep Pushing'
- MediaPost Weekend - Sunday, March 13, 2016
- 420 Reasons You Should Read About The CNBC Of Cannabis
- Wikipedia's Wales: We're Becoming A News Publisher
- Is The Future Of Content Going To Be Ruled By Machines?
- Obama To SXSW: Don't Fetishize Phones Above Values
- Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
- A Speculative Future Of Television
- Traditional Media Spend Slows, Digital Maintains Strong Growth
- Carne Or Carney? Donald Trump And The Masses
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
- FCC Chairman Wants Broadband Providers To Obtain Consumers' Permission For Online Behavioral Advertising
- MSNBC Makeover And The White House Race
- Publicis Media Reorganizes Into 4 Global Agency Operations
- Wendy's Awards Digital Shop VML With Full-Service Creative AOR Duties
- SVOD Reaches Critical Mass, Penetrates Half Of U.S. Homes
- Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build
- The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
- Top 10 Bedrock Principles Built On Marketing Sand
- Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
- SXSW Attendees Flip For AMC's 'Preacher'
- Leaning In On The Load: A Great Leap For The Gender Cycle
- Meet Your Future: Artificial Intelligence
- Coca-Cola Takes Rewards Program To Cashless Pay, Vending Machines
- How Lufthansa Created Real Branding With Virtual Reality
- Brands Embrace The Virtual In Reality
- BuzzFeed Launches Swarm, SXSW Pitch Seems Smarmy
- GE #Droneweek Returns, Demonstrates A Different Side Of Periscope
- SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
- MediaPost Weekend - Saturday, March 5, 2016
- Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
- Study Finds Only 40% Of Digital Buys Going To Working Media
- Leaning In On The Load: A Great Leap For The Gender Cycle
- ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
- AppNexus Unveils Video Breakthrough, Reduces Latency From 5 Seconds To 5 Milliseconds
- TV Nets Earn Modest Super Tuesday Ads, Viewing
- Tribune Combines EIC, Publisher Roles
- Ikea Launches $400+ Million Media Agency Review
- Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
- WARC: Over Half Of The World's Most Impactful Campaigns Are Digital-Led
- Oscars Takes Viewer Hit, But Sees Higher Ad Revenues
- Tribune Puts Itself On The Block
- And Somewhere Men Are Laughing, And Somewhere Children Shout
- The FBiOS Affair: Why Advertisers Should Care
- Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
- The Collateral Damage Of Disruption
- If This Sells Products, God Help Us All
- The Only Thing Worse Than Being Talked About: NOT Being Talked About
- No More Moore? Don't Be So Sure
- Consumers Remember Stories, Not Products
- MediaPost Weekend - Saturday, Feb. 27, 2016
- The SVOD Bod: How On-Demand Muscled Into Fitness
- Google AMP Launches, Rivals Facebook Instant Articles
- Simon Named CEO Mindshare NA, Kinsella Out
- Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
- God Save The Queen - And Proceed With Caution While Backing Up
- CMOs Want To Know: Which Naked Disney Princess Are You?
- Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
- Virtual Reality: The Brightest Star In Samsung's Galaxy
- Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
- Can Carriers Make Advertisers Pay Data Charges?
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
- Morning Again And Again In America
- Google CEO Voices Support For Apple Against FBI
- Facebook Expands Instant Articles, Goes Deeper Into News Biz
- MediaPost Weekend - Saturday, Feb. 20, 2016
- Can Carriers Make Advertisers Pay Data Charges?
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
- Morning Again And Again In America
- Google CEO Voices Support For Apple Against FBI
- Facebook Expands Instant Articles, Goes Deeper Into News Biz
- Cablevision To Live Stream CBS Programs
- Walmart And MediaVest Part Ways After Nine Years
- Is Amazon Creating A Personalized Store?
- Grammy Ratings Don't Hit High Note
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
- Radio Reaches Key Voters In Super Tuesday States
- Subscription Services Grab Lion's Share Of Online Viewing
- Where's The WD-40?
- Upfront Marketplace Could Return Low Single-Digit Growth
- Machines Of Loving Grace: Messaging, Personalization & AI
- A Less-Disruptive Advertising Future
- Twitter Ban Deals Setback To ISIS Propaganda Campaign
- Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
- Fashion Week From Afar Is Still Fab
- P&G, Walmart Execs Address The Shifting Marketplace
- 'The New Yorker' Writes Print's Big Streaming Play
- MediaPost Weekend - Saturday, Feb. 13, 2016
- Upfront Marketplace Could Return Low Single-Digit Growth
- Analyst To National TV Ad Market: You're Not Dead, Yet
- At The Super Bowl, Broncos Win, Budweiser Fumbles
- Demented
- Anger, Bitterness, And The Beyonce Bump
- IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
- The DNA Of Danger Vs. The Right Of Privacy
- OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
- Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
- Verizon Confirms It Is Weighing Yahoo Bid
- Big Media Stocks Take Hit
- Louis C.K.: Way OK In Owning His Digital Destiny
- NH Primary Day: Mobile Bests Desktop In Calls To Action
- Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
- Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
- 'Wired' To Ad-Block Users: Turn It Off Or Subscribe
- Super Bowl Auto Ads Increase Searches On Edmunds
- Super Bowl, NFL Out-Of-Home Viewing Rises
- Super Bowl Ads: The Glory, The Greatness, The Marilyns
- MediaPost Weekend - Saturday, Feb. 6, 2016
- Join Our Live Coverage Of Super Bowl 50
- Super Bowl, NFL Out-Of-Home Viewing Rises
- Super Bowl Ads: The Glory, The Greatness, The Marilyns
- From Procurement To Programmatic: Why Nobody Listens To You Anymore
- Programmatic TV: Don't Adopt The Mistakes
- Instagram Ups Ad Time For Brands
- Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
- Moonves Promoted To CBS Chairman; Redstone Resigns Top Post
- 'Harper's Magazine' Fires Editor Cox
- Michelle Obama: How Publishers Can Reach Millennials
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
- Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
- EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
- Super Bowl Viewers See Ads As Entertainment First, Marketing Second
- Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
- Potty Talk
- If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
- The ANA And 4A's Have -- Predictably -- Split On Transparency
- Microsoft Bing Predictions For Iowa Caucus On Par With University Poll
- comScore Readying 'Total Home Panel,' Will Measure Up To A Dozen Devices Per Home
- ANA Calls 4A's Principles 'Premature,' Demands Apology
- The Unquantified Self: Advertising's Opt-in Challenge
- Yo-Yo No Mas: Oprah & The Weight Wars
- MediaPost Weekend - Saturday, Jan. 30, 2016
- ANA Calls 4A's Principles 'Premature,' Demands Apology
- 4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
- comScore, Rentrak Merger Approved By Shareholders
- IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
- Yo-Yo No Mas: Oprah & The Weight Wars
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
- Sony's Massive $2.5 Billion Media Review Nearly Done
- FilmOn X Not Entitled To Cable License, Broadcasters Tell Appellate Court
- Rich Stoddart Promoted To CEO Leo Burnett Worldwide
- For Fox News, It's All Kicking And Streaming
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
- Nexstar Wins Media General In $4.6 Billion Deal
- Grey Expands Digital Offering With Acquisition Of ArcTouch
- Did Programmatic And Video Just Kill Trust In Display?
- IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
- The 'Get-It' Gap
- Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
- IAB's Rothenberg Blasts Adblock-Plus
- Wikia Spawns Fandom To House Entertainment Content
- The Joy Of Stupid
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
- IAB Releases New Lexicon On Data Segments, Techniques
- MediaPost Weekend - Saturday, Jan. 23, 2016
- IAB Releases New Lexicon On Data Segments, Techniques
- Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
- Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
- Campbell Ewald Can't Shake Suit Over Text Ads
- Marketing Tech Succeeds Because It's Not About Impressions
- Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
- Consumer Advocates Press FCC For Broadband Privacy Regs
- MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
- The Return Of The Network Sitcom
- We're Informed -- But Are We Thoughtful?
- Little Progress In War On Ad Fraud
- Google Searches During Democratic Debate Reflect Changing U.S. Attitude
- Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
- It Feels So Good
- Apple Confirms It Will Shutter iAd Network
- Ad Babylon: Bill Cosby Behind The Curtain
- MediaPost Weekend - Saturday, Jan. 16, 2016
- MPA Names Linda Thomas Brooks President/CEO, Promotes Innovation
- Ad Babylon: Bill Cosby Behind The Curtain
- El Chapo, The App!
- Varick Violated Privacy Code, Watchdog Says
- Why Ad Tech Should Worry About The Rise Of Marketing Tech
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
- Global Sponsorship Dollars Will Reach $60 Billion In 2016
- Publicis Groupe Restructuring Now Taking Shape
- Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
- Al Jazeera America Shuts Down, Cites 'Unsustainable' Business Model
- MediaCom To Track Emotions: Integrate Into Content, Media Planning
- Online Local Ads Forecast To Grow 37%, SMBs Increase Digital Spend
- Last Hurrah For First TV Everywhere President
- Turner Debuts Ad Lab, Looks To Improve Video Advertising
- IAB Tech Lab Releases Protocols For OpenRTB
- Nobel Intentions, Ignoble Consequences
- 2016 - Say Goodbye To Prediction Fiction
- AT&T Resumes Selling 'Unlimited' Mobile Data
- 2016 Sees Display Ad Spend Overtake Search In U.S.
- Super Bowl Revs In 2016 Could Top $400 Million
- "That's Cool, But What Does It Mean For Marketing?"
- TV Ad Demand Falls In December, Prices Too
- Sorrell: Look For Another Big Year Of Agency Review Activity
- Lamar Acquires 5,500+ Clear Channel Outdoor Signs
- NBCU's Yaccarino Blasts Nielsen Inaccuracies