MediaPost Weekend Editions for 2016
MediaPost Weekend - Saturday, March 19, 2016
Martinez Out At JWT
JWT, Johnson Battle Over 'Smoking Gun' DVD
Averting The Apocalypse: JWT's 'Rape Guy' Resigns
Viacom Inks Big Cross-Platform Deal With comScore
Lord & Taylor Settles FTC Complaint Over Native Advertising, Instagram Campaign
U.S. Media Market Expands To Highest February Yet, Long-Tail Brands Outpace Top 10 Categories
Digital Video Advertising For Traditional TV Tops $2 Billion
Free Money Is Earning Elections
How Online Advertising Is Starting To Look Like TV In The '60s
Turn 'Supercookie' Battle Sent To Arbitration
Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
Revenue? Who Needs Revenue?
Wikipedia's Wales: We're Becoming A News Publisher
Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
A Speculative Future Of Television
Michelle Obama: 'I Will Not Run For President,' But Will 'Keep Pushing'
MediaPost Weekend - Sunday, March 13, 2016
420 Reasons You Should Read About The CNBC Of Cannabis
Wikipedia's Wales: We're Becoming A News Publisher
Is The Future Of Content Going To Be Ruled By Machines?
Obama To SXSW: Don't Fetishize Phones Above Values
Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
A Speculative Future Of Television
Traditional Media Spend Slows, Digital Maintains Strong Growth
Carne Or Carney? Donald Trump And The Masses
FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
FCC Chairman Wants Broadband Providers To Obtain Consumers' Permission For Online Behavioral Advertising
MSNBC Makeover And The White House Race
Publicis Media Reorganizes Into 4 Global Agency Operations
Wendy's Awards Digital Shop VML With Full-Service Creative AOR Duties
SVOD Reaches Critical Mass, Penetrates Half Of U.S. Homes
Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build
The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
Top 10 Bedrock Principles Built On Marketing Sand
Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
SXSW Attendees Flip For AMC's 'Preacher'
Leaning In On The Load: A Great Leap For The Gender Cycle
Meet Your Future: Artificial Intelligence
Coca-Cola Takes Rewards Program To Cashless Pay, Vending Machines
How Lufthansa Created Real Branding With Virtual Reality
Brands Embrace The Virtual In Reality
BuzzFeed Launches Swarm, SXSW Pitch Seems Smarmy
GE #Droneweek Returns, Demonstrates A Different Side Of Periscope
SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
MediaPost Weekend - Saturday, March 5, 2016
Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
Study Finds Only 40% Of Digital Buys Going To Working Media
Leaning In On The Load: A Great Leap For The Gender Cycle
ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
AppNexus Unveils Video Breakthrough, Reduces Latency From 5 Seconds To 5 Milliseconds
TV Nets Earn Modest Super Tuesday Ads, Viewing
Tribune Combines EIC, Publisher Roles
Ikea Launches $400+ Million Media Agency Review
Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
WARC: Over Half Of The World's Most Impactful Campaigns Are Digital-Led
Oscars Takes Viewer Hit, But Sees Higher Ad Revenues
Tribune Puts Itself On The Block
And Somewhere Men Are Laughing, And Somewhere Children Shout
The FBiOS Affair: Why Advertisers Should Care
Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
The Collateral Damage Of Disruption
If This Sells Products, God Help Us All
The Only Thing Worse Than Being Talked About: NOT Being Talked About
No More Moore? Don't Be So Sure
Consumers Remember Stories, Not Products
MediaPost Weekend - Saturday, Feb. 27, 2016
The SVOD Bod: How On-Demand Muscled Into Fitness
Google AMP Launches, Rivals Facebook Instant Articles
Simon Named CEO Mindshare NA, Kinsella Out
Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
God Save The Queen - And Proceed With Caution While Backing Up
CMOs Want To Know: Which Naked Disney Princess Are You?
Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
Virtual Reality: The Brightest Star In Samsung's Galaxy
Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
Can Carriers Make Advertisers Pay Data Charges?
Oscars Forecast To Draw As Much As $135M In Ad Revenues
Morning Again And Again In America
Google CEO Voices Support For Apple Against FBI
Facebook Expands Instant Articles, Goes Deeper Into News Biz
MediaPost Weekend - Saturday, Feb. 20, 2016
Can Carriers Make Advertisers Pay Data Charges?
Oscars Forecast To Draw As Much As $135M In Ad Revenues
Morning Again And Again In America
Google CEO Voices Support For Apple Against FBI
Facebook Expands Instant Articles, Goes Deeper Into News Biz
Cablevision To Live Stream CBS Programs
Walmart And MediaVest Part Ways After Nine Years
Is Amazon Creating A Personalized Store?
Grammy Ratings Don't Hit High Note
Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
Radio Reaches Key Voters In Super Tuesday States
Subscription Services Grab Lion's Share Of Online Viewing
Where's The WD-40?
Upfront Marketplace Could Return Low Single-Digit Growth
Machines Of Loving Grace: Messaging, Personalization & AI
A Less-Disruptive Advertising Future
Twitter Ban Deals Setback To ISIS Propaganda Campaign
Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
Fashion Week From Afar Is Still Fab
P&G, Walmart Execs Address The Shifting Marketplace
'The New Yorker' Writes Print's Big Streaming Play
MediaPost Weekend - Saturday, Feb. 13, 2016
Upfront Marketplace Could Return Low Single-Digit Growth
Analyst To National TV Ad Market: You're Not Dead, Yet
At The Super Bowl, Broncos Win, Budweiser Fumbles
Demented
Anger, Bitterness, And The Beyonce Bump
IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
The DNA Of Danger Vs. The Right Of Privacy
OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
Wall Street Analyst Wieser Upgrades IPG To 'Buy' Rating
Verizon Confirms It Is Weighing Yahoo Bid
Big Media Stocks Take Hit
Louis C.K.: Way OK In Owning His Digital Destiny
NH Primary Day: Mobile Bests Desktop In Calls To Action
Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
Top Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance
'Wired' To Ad-Block Users: Turn It Off Or Subscribe
Super Bowl Auto Ads Increase Searches On Edmunds
Super Bowl, NFL Out-Of-Home Viewing Rises
Super Bowl Ads: The Glory, The Greatness, The Marilyns
MediaPost Weekend - Saturday, Feb. 6, 2016
Join Our Live Coverage Of Super Bowl 50
Super Bowl, NFL Out-Of-Home Viewing Rises
Super Bowl Ads: The Glory, The Greatness, The Marilyns
From Procurement To Programmatic: Why Nobody Listens To You Anymore
Programmatic TV: Don't Adopt The Mistakes
Instagram Ups Ad Time For Brands
Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
Moonves Promoted To CBS Chairman; Redstone Resigns Top Post
'Harper's Magazine' Fires Editor Cox
Michelle Obama: How Publishers Can Reach Millennials
Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
Super Bowl Viewers See Ads As Entertainment First, Marketing Second
Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
Potty Talk
If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
The ANA And 4A's Have -- Predictably -- Split On Transparency
Microsoft Bing Predictions For Iowa Caucus On Par With University Poll
comScore Readying 'Total Home Panel,' Will Measure Up To A Dozen Devices Per Home
ANA Calls 4A's Principles 'Premature,' Demands Apology
The Unquantified Self: Advertising's Opt-in Challenge
Yo-Yo No Mas: Oprah & The Weight Wars
MediaPost Weekend - Saturday, Jan. 30, 2016
ANA Calls 4A's Principles 'Premature,' Demands Apology
4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
comScore, Rentrak Merger Approved By Shareholders
IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
Yo-Yo No Mas: Oprah & The Weight Wars
Marketing Technology Will Collapse The Digital-Ad Supply Chain
Sony's Massive $2.5 Billion Media Review Nearly Done
FilmOn X Not Entitled To Cable License, Broadcasters Tell Appellate Court
Rich Stoddart Promoted To CEO Leo Burnett Worldwide
For Fox News, It's All Kicking And Streaming
Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Nexstar Wins Media General In $4.6 Billion Deal
Grey Expands Digital Offering With Acquisition Of ArcTouch
Did Programmatic And Video Just Kill Trust In Display?
IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
The 'Get-It' Gap
Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
IAB's Rothenberg Blasts Adblock-Plus
Wikia Spawns Fandom To House Entertainment Content
The Joy Of Stupid
IAB Opens Data Center, Names MediaMath's Zawadzki Chair
IAB Releases New Lexicon On Data Segments, Techniques
MediaPost Weekend - Saturday, Jan. 23, 2016
IAB Releases New Lexicon On Data Segments, Techniques
Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
Campbell Ewald Can't Shake Suit Over Text Ads
Marketing Tech Succeeds Because It's Not About Impressions
Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
Consumer Advocates Press FCC For Broadband Privacy Regs
MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
The Return Of The Network Sitcom
We're Informed -- But Are We Thoughtful?
Little Progress In War On Ad Fraud
Google Searches During Democratic Debate Reflect Changing U.S. Attitude
Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
It Feels So Good
Apple Confirms It Will Shutter iAd Network
Ad Babylon: Bill Cosby Behind The Curtain
MediaPost Weekend - Saturday, Jan. 16, 2016
MPA Names Linda Thomas Brooks President/CEO, Promotes Innovation
Ad Babylon: Bill Cosby Behind The Curtain
El Chapo, The App!
Varick Violated Privacy Code, Watchdog Says
Why Ad Tech Should Worry About The Rise Of Marketing Tech
Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Global Sponsorship Dollars Will Reach $60 Billion In 2016
Publicis Groupe Restructuring Now Taking Shape
Publicis Groupe Said To Consider Buying A Controlling Stake In Cheil Worldwide
Al Jazeera America Shuts Down, Cites 'Unsustainable' Business Model
MediaCom To Track Emotions: Integrate Into Content, Media Planning
Online Local Ads Forecast To Grow 37%, SMBs Increase Digital Spend
Last Hurrah For First TV Everywhere President
Turner Debuts Ad Lab, Looks To Improve Video Advertising
IAB Tech Lab Releases Protocols For OpenRTB
Nobel Intentions, Ignoble Consequences
2016 - Say Goodbye To Prediction Fiction
AT&T Resumes Selling 'Unlimited' Mobile Data
2016 Sees Display Ad Spend Overtake Search In U.S.
Super Bowl Revs In 2016 Could Top $400 Million
"That's Cool, But What Does It Mean For Marketing?"
TV Ad Demand Falls In December, Prices Too
Sorrell: Look For Another Big Year Of Agency Review Activity
Lamar Acquires 5,500+ Clear Channel Outdoor Signs
NBCU's Yaccarino Blasts Nielsen Inaccuracies
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