MediaPost Weekend Editions for October 2022
MediaPost Weekend - Saturday, Oct. 29, 2022
Does Elon Musk Still Hate Advertising?
In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
Dear Elon...
So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
Adidas (Finally) Cuts Ties With Kanye West/Ye
The New Half Life Of Brand Response Time
Did Adidas Cut Ties With Ye Fast Enough?
Anti-Semitism In The News As HBO Doc Remembers Synagogue Massacre
Conservative Web Sites Lost Traffic In September: Report
Facebook Hit With $25 Million Fine Over Political Ad Disclosures
Ipsos: Polls Will Be More Accurate In The Midterms, Give GOP A 3-Point Advantage
Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too
Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action
YouTube's 1st YoY Ad Revenue Dip Underscores Tech Giants' Slump
YouTube Announces Interface Makeover
Havas Study Tracks Changing Nature Of 'Communities'
Havas Growth Slides To 3.9% In Q3
WPP Reports 3.8% Growth In Q3 As Shares Slide On Margin Worries
Meta Q3 Profit Plummets 52% In Q3, Stock Down 23%
GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
Former 'MAD' Magazine Editor Bill Morrison Is Ready To Fix Your Marketing Problem
Americans Near 'Double Digits' Number Of Video Services
NBCU Vs. WSJ: Real Beef Or Babble Bop?
How Apple Is Walling Off Some Walled Garden Advertising
MediaPost Weekend - Saturday, Oct. 22, 2022
U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
IPG Boosts Outlook After Strong Q3 Growth
Omnicom Revises Full-Year Growth Guidance After Strong Q3 Results
Publicis Reports Record Earnings, Gives $50M 'Exceptional Bonus' To Half Its Employees
Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
How The Ad Industry Can Fix Greenwashing, Overnight
In Rare Move, Justice Department Issues E-Cigarette Injunctions
D.C. AG Warns Consumers To Encrypt Abortion Messages
Buying TV & Video Ads Like It's 2022, Not 2012
How the M&M's Store Immerses Shoppers In Colors And Joy
Of Streaming, Satellites And Sunsets
With 'Brand Revolution,' Victoria's Secret Battles D2C Bra Blitz
Virtual Reality And Reality Are The Same Thing In 'The Peripheral'
Twitter Pushes Judge To Toss Complaint Over Ad-Targeting Blunder
Instagram Tests In-App Feature Allowing Creators To Schedule Posts
New Biz Drives Ad Economy, Big Agencies Not So Much
New York AG Calls For Curbs On Tech Companies' Legal Protections
2022 Marvel TV Series: Lesser-Known Heroes Lead To More Diversity And Creativity
MediaPost Weekend - Saturday, Oct. 15, 2022
IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
Agency New Biz Continues To Recede Through First 8 Months
Doesn't Take A Genius To Wonder If Legacy TV Is Dying
Target, Marvel Ad Feeds 'Wakanda' Fever
Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Unnatural Selection: How We Became 'Mobile Gamers'
Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
Top Teen Brands: Converse, Ryan Reynolds, Hey Dude
Does GEICO's Media Review Signal Troubles For The Insurance Sector?
The Tricky Timing Of Being Amazed By The Future
How About $6 Trillion -- Is $6 Trillion Big Enough For You?
Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
For The 'TV Blog,' Ad-Supported TV Is Where It's At
Cross-Training For Cross-Platform TV
Will Netflix Learn Erwin Ephron's Lesson?
FTC Extends Deadline To Weigh In On Commercial Surveillance
MediaPost Weekend - Saturday, Oct. 8, 2022
Call For Entries: Agency Of The Year Awards
PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Biden Signs Order Implementing New Cross-Border Data Privacy Pact
Noah's Arc: 'Daily Show' Lost A Million Viewers When He Was Host
The Heart Of Darkness, Turns Out It's 6%
Vizio Ads Pulls In $200M In Upfront TV Commitments
Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
On Syfy, Reluctant Vampire Learns That Immortality Bites
White House Unveils 'Blueprint' For AI, Urges New Privacy Approach
New Inflation Worries Cloud Holiday Forecasts
Anomaly Adds Media Services, Touts A 'More Progressive Take'
Musk Makes New Offer To Buy Twitter At Original Price
The Biases Of AI: Our Devils Are In The Data
Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
Top Ford Marketing Exec Departs Company
Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
Fossil Fuel's Joe Camel Moment
IPG Revises Policy On Energy, Utility Clients
MediaPost Weekend - Saturday, Oct. 1, 2022
Eleven Revisions Later, Planetoids Align
IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
Major Brands Pull Ads From Twitter After Appearing Next To Child Porn
HMX's Batson Steps Aside To Become U.S. Soccer Chief, Enter The Kassans
Rihanna's Super Bowl: A Field Day For Fenty
Q: When Is A Camera Marketer Not In The Photo Biz? A: When It's A Music Player
Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'
Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
Warner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
The 'Todd' Couple: Mother And Son Drive Each Other Crazy
Microsoft Shares Tactics For Halloween
TikTok Releases Community Guidelines Enforcement Report
The 4A's Latest Mission: Drawing Up 'Recession Proof' Plan For Agencies
Zuckerberg Confirms Meta Is Downsizing, Cutting Team Budgets
Long-time Omnicom Executive Peter Sherman Departing For Academia
IPG Revises Policy On Energy, Utility Clients
Good Week For Pharma Breakthroughs, From ALS To ALZ
Mobile Advertising's Lagging Indicators
Surprise! This Ad Is Not What You Think
Too Many Shoes: Nike Takes A Hit On Inventory Woes
WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means