MAD Agency Daily Editions for January 2020
MAD Agency Daily - Friday, Jan. 31, 2020
Merkle's Vandre Named Chief Analytics Officer At Carat
Foxtel Appoints Saatchi & Saatchi As Its New Creative Agency
I.D.E.A. Rebrands As 62Above, Taps Carson For President
Colorful Cast Of Characters Adorns First Walmart Super Bowl Spot
Havas Creative Taps Nerlich For New Client Role
Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
DAN Acquires Data, Ecommerce Specialist 4Cite Marketing
You Decide: Bud Light, P&G Offer Viewers Choice Of Ads At Super Bowl
AgencyUK Picks Up Chewits Brief
Keith Weed Says Ad Industry Must Enter A New 'Age Of Responsibility'
MAD Agency Daily - Thursday, Jan. 30, 2020
MDC's Anomaly To Lead A New Agency Network Within The Holding Company
Vladimir Jones Adds New Digital Lead
Publicis Groupe Strengthens Diversity And Inclusion Leadership
IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
Talon Taps Tegna's Wilson For U.S. CEO Role
Take5 Candy Bar To Make Super Bowl Debut
Super Bowl Roundup: Preview Of Beverage, Snack Spots
FDA Plans To Study Influencer Marketing
Mark Penn: Impeachment Trial Is 'An Exercise In Political Rage'
Asahi Picks Mcgarrybowen London As First Global Ad Agency
VCCP In Top Spot For New Business In 2019
AgencyUK Picks Up Chewits Brief
Right Twix Knows What The Left Is Doing
MAD Agency Daily - Wednesday, Jan. 29, 2020
Squarespace Brings Winona To Winona In Its Latest Super Bowl Ad
Geodis Attempts To Decode Its Purpose
Liz Ross Departs Periscope
Media Kitchen Creates 'Chief Of Staff' Role, Taps BCW's Springer
Guy Fieri Twists Himself Into Super Bowl Superpretzel Hype
The Future is Here: Innovations Your Brand Can Use Today (And Others Getting Closer)
Photographer Leibovitz, IPG's Roth, MediaLink's Millard Among 2020 Hall Of Famers
How Not To Forget: Google Breaks Super Bowl Spot You'll Definitely Remember
WPP Affiliate Syzygy Plans North American Expansion
P&O Cruises Moves Creative To Snap London
Ad Association Forms Climate Action Group
Curtis Joins Night After Night In New Brand Partnerships Role
MAD Agency Daily - Tuesday, Jan. 28, 2020
Prepping For The Future, PeterMayer Names Edelman President
Dentsu Aegis Acquires Digital Pi
Pod Digital Media Partners With NBA Players Association, ADWhizz
Forrester Finds Customer Experience A Weak Indicator Of Repeat Business
IMGN Taps Wavemaker's Mallin As Chief Brand Strategist
Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Planters "Pauses" Mr. Peanut Campaign In Wake Of Kobe Bryant's Death
GNC Is 'There For You' In New Ad Campaign
3HM Wins Tropical Smoothie Cafe
MAD Agency Daily - Monday, Jan. 27, 2020
Eastport Holdings Merges Three Agencies To Form Full-Service Media Group
Kobe Bryant Was Important To Ad World, As Well As Sports
Marshmallow Treat + Marshmellow DJ = Marketing Success Story
OTT Budgets: The Latest Target For Ad Fraudsters
Scott Brothers Find Security In ADT Partnership
Shoppers Shift On Ads: Give Us More Signal, Less Noise
Heinz Supports Super Bowl Ad With Multiple Promotions
IPG's Current Global Adds Four To NA Team
Barkley Wins Lead Agency Duties For Teminex
MAD Agency Daily - Friday, Jan. 24, 2020
Butler/Till Promotes Jones To CEO
Prepared To Be 'Whelmed' In Kissimmee, Fla.
Cadillac Enlists Spike Lee For 2021 Escalade Launch
Plummeting Location Data Threatens Key Marketing Functions
Publicis Sapient Adds Creative Lead
Goodway Group Finds Data Partner To Improve Media Buying For Retail Campaigns
Austin's Preacher Wins NYC-based StreetEasy Account
Lionsgate To Retain Carat
Solve Adds New Production Head
MAD Agency Daily - Thursday, Jan. 23, 2020
Little Caesars Delivers First Super Bowl Spot
Noble People Names Former McKinney Exec New President
Anti-Bullying Campaign Time Travels With Help From 3D Tech
Character Adds Growth Heads
2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu Aegis
RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time
Planters Declares Mr. Peanut Dead
Branston Calls Creative Review
Walrus Wins Arnicare Assignment
MAD Agency Daily - Wednesday, Jan. 22, 2020
Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
Observatory Hires New Chief Creative Officer
ANA's SeeHer Taps Karp McHugh For President's Role
McCann Worldgroup Taps IPG Mediabrands' Berwitz To Help With Communications
160over90 Eyes China Expansion
FCB Chicago Promotes Three To C-Suite
On The Eve Of Davos, Ad Industry Unveils Plan To Use Economics To Combat Unsafe Digital Media
Media Supplier of the Year: The Media Rating Council
Client of the Year: Target
Media All Star: Nicolas Bidon
Media All Star: Jonathan Kim
Kantar In Talks With UK Executive To Lead The Company
Diageo Announces Shortlist In Media Review
Vizeum Co-Founder Named Head Of Media At Dentsu Aegis
Burberry Calls Global Media Review
Big Thirst Marketing Wins Slate Mill Wine Business
MAD Agency Daily - Tuesday, Jan. 21, 2020
Bombas Makes Socks, Not Oven Mitts
The NFL's Social Justice PSA
INFRA Debuts Brand Overhaul
Independent Agency of the Year: USIM
Search Marketing Agency of the Year: 360i
Media All Star: Shane Ankeney
Creative All Star: Scott Donaton
EU Considering Banning Face Recognition Technology In Public
Can Ad Tech Solve The Media Believability Crisis?
Publicis Health Reshuffles Leadership Team
MAD Agency Daily - Monday, Jan. 20, 2020
Mindshare Reorganizes Performance Unit, Creates Transformation Consultancy
Creative Agency of the Year: BBDO
Holding Company of the Year: Omnicom
NYC&Co Forms Partnership With Manchester, UK
WT Creates Global CMO Role, Taps Troni To Fill It
Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
MTA Yucks It Up In New OOH Campaign
Verizon Playoff, Super Bowl Ads Will Show How 5G Helps First Responders
Havas Media CEO Leaves To Run Brainlabs
Psychiatrists Call For Social Media To Hand Over Data To Better Protect Children
United Collective Picks Up TravelPro Account
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