MediaPost Agency Daily Editions for August 2020
- MediaPost Agency Daily - Monday, Aug. 31, 2020
- Quiet Storm's 'Create Not Hate' Releases First Work
- Kraft Heinz Awards Carat Media Duties Outside The U.S.
- KitchenAid, SKS Debut Branded Culinary Content
- UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
- OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
- Media Kitchen CEO Barry Lowenthal Talks TikTok
- Most Consumers Will Not Shop In Stores This Black Friday
- Magnum Taps Virtual Influencer For New Launch Campaign
- Berhane Joins Martin Agency
- MediaPost Agency Daily - Friday, Aug. 28, 2020
- WPP Takes $3.5 Billion Impairment Charge; Q2 Organic Revenue Falls 15%
- WPP's GroupM Takes A First-Half Hit
- Havas Media Signs On With Talon For NA OOH Services
- Bank Campaign Features Well-Known Criminal As Spokesperson
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
- How About Never, Is Never Good For Consumers Sharing Data With You?
- Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
- Cafe Rio Features Regan Burns & Family In New Campaign
- Richards Group Wins Duke's Mayonnaise AOR
- MediaPost Agency Daily - Thursday, Aug. 27, 2020
- Media Two Hires Mark Bayzath As Its First CMO
- VaynerMedia Named AOR For O-I Glass
- Mocean Hatches Strategic Social Media Firm O2
- Identity As A Strategy: Planning The Cookie-less Future
- Havas Acquires Australia's Hyland, Bolsters Sydney-Based Media Offering
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
- Agency Translation, Disney Ad Sales In Pact To Make Ads That Better Connect With Diverse Audiences
- MediaPost Agency Daily - Wednesday, Aug. 26, 2020
- Omnicom's Hearts & Science Wins $125 Million Cox Automotive Account
- LG Electronics Retains WPP For Global PR, Corp. Comm. Duties
- Nathan Young Resigns From Periscope
- Study: Travelers Plan To Extend Summer Through 'Stretch Season'
- Female Authors 'Reclaim' Their Names With Republished Novels
- Upfront Ad Market Awaits: Place Your TV Bets
- Buying Biden: Politics Is About To Eat The Internet
- Rethinking Relevance, Messaging And Context Beyond The Crisis
- MediaCom, Leo Burnett Recognized For Diversity Best Practices
- MediaPost Agency Daily - Tuesday, Aug. 25, 2020
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
- Publicis Sapient Launches 'The How Channel'
- Arnold + Havas Media Boston Salutes City's Black Businesses
- Holiday Season 2020 Hot Items Point To Building Materials, Spirits, Groceries, Per IBM Data
- KFC Pauses 'Finger Lickin' Good' Slogan
- Do We Even Need Cities Anymore?
- Car Shoppers Change What They Are 'Googling'
- Capri Sun Pranks Schoolchildren
- MediaPost Agency Daily - Monday, Aug. 24, 2020
- Starcom Retains $578 Million Kraft Heinz U.S. Account
- IPG's Kinesso Launches Developer Community
- Three Ad Veterans Unite For 'Crazy' Advocacy Platform
- Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
- Havas Creative Rallies Friends, Industry To 'Link It Black'
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
- Selligent Appoints Dean Brown To VP-Agency Partner Position
- Agency Pitches During The Pandemic: A How-To
- VB+P Backs Brand AI firm, BRAIVE
- Rolling Stones Open Retail Location
- Merge Elevates Jean May To President, West
- MediaPost Agency Daily - Friday, Aug. 21, 2020
- Viola Davis, Others Featured In New Campaign Stressing Importance Of Wearing Face Masks
- DAN Taps Pyle For Chief Equity Officer, Americas Role
- Dentsu Launches 'Comprehensive' Business Review, Reports 17% Q2 Organic Revenue Drop
- Aisle Rocket Appoints Noah Freeman As Head Of Product
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
- Levi's PSA Preps Gen Z for Suppression: 'Vote Anyway'
- COVID-19 Has Changed Media Sales Forever
- Snoop, Corona And The Fine Life
- FWV Wins Reflexion Marketing Assignment
- MediaPost Agency Daily - Thursday, Aug. 20, 2020
- Heyward Named Business Affairs SVP At Tombras
- Two Hispanic Marketing Luminaries Sign On To Make The Case For Biden
- Havas Group Announces North America Diversity Committee
- Old Navy Uses Alternative Version Of Lizzo Hit For Back-To-School Campaign
- Slope Agency Acquires TikTok-Focused Abacus Growth
- Designing For A Post-Pandemic World
- Illinois Lottery Reflects New Mask-Wearing Reality
- PUBG Taps R/GA SF For Game Campaign, Go-To-Market Plan
- MediaPost Agency Daily - Wednesday, Aug. 19, 2020
- Martin Agency Appoints First Black CCO
- BBDO Worldwide Hires Its First Chief Diversity Equity & Inclusion Officer
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr Chief
- Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
- Catalina 'Nerds' Campaign Highlights The Company's Data And Analytics Savvy
- MTV, Ad Council Help Prepare Students For COVID-Era Campus Life
- GroupM Taps Xandr's McDonald For NA CEO Role
- Woodford Reserve Sponsors, Celebrates Kentucky Derby
- FCB Brazil Australian Gold Account
- MediaPost Agency Daily - Tuesday, Aug. 18, 2020
- Hanson Dodge's Social Justice Experiential Campaign
- Havas Media Becomes 1st Agency To Back Prebid.org
- McCann Health Taps WPP Veteran To Oversee NA Ops
- Most Consumers Want Their Health Data Shared Only With Permission Or Not At All
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
- Quibi Shifts Media Assignment From W+K To UM
- CCPA Takes Full Effect: Here's What It Means
- Virtue Consolidates Americas Offices Under One Leadership Team
