MAD Agency Daily Editions for August 2020
MAD Agency Daily - Monday, Aug. 31, 2020
Quiet Storm's 'Create Not Hate' Releases First Work
Kraft Heinz Awards Carat Media Duties Outside The U.S.
KitchenAid, SKS Debut Branded Culinary Content
UM's Primis Finds Video Consumption Stabilizing, But Engagement Rates Soar
OTT Now The 'Default' Source For Most American TV Viewers, Conventional TV Becomes An Also-Ran
Media Kitchen CEO Barry Lowenthal Talks TikTok
Most Consumers Will Not Shop In Stores This Black Friday
Magnum Taps Virtual Influencer For New Launch Campaign
Berhane Joins Martin Agency
MAD Agency Daily - Friday, Aug. 28, 2020
WPP Takes $3.5 Billion Impairment Charge; Q2 Organic Revenue Falls 15%
WPP's GroupM Takes A First-Half Hit
Havas Media Signs On With Talon For NA OOH Services
Bank Campaign Features Well-Known Criminal As Spokesperson
Transparency, Data, Control Drive Marketers' Programmatic Trading Models
How About Never, Is Never Good For Consumers Sharing Data With You?
Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign
Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Cafe Rio Features Regan Burns & Family In New Campaign
Richards Group Wins Duke's Mayonnaise AOR
MAD Agency Daily - Thursday, Aug. 27, 2020
Media Two Hires Mark Bayzath As Its First CMO
VaynerMedia Named AOR For O-I Glass
Mocean Hatches Strategic Social Media Firm O2
Identity As A Strategy: Planning The Cookie-less Future
Havas Acquires Australia's Hyland, Bolsters Sydney-Based Media Offering
CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Agency Translation, Disney Ad Sales In Pact To Make Ads That Better Connect With Diverse Audiences
MAD Agency Daily - Wednesday, Aug. 26, 2020
Omnicom's Hearts & Science Wins $125 Million Cox Automotive Account
LG Electronics Retains WPP For Global PR, Corp. Comm. Duties
Nathan Young Resigns From Periscope
Study: Travelers Plan To Extend Summer Through 'Stretch Season'
Female Authors 'Reclaim' Their Names With Republished Novels
Upfront Ad Market Awaits: Place Your TV Bets
Buying Biden: Politics Is About To Eat The Internet
Rethinking Relevance, Messaging And Context Beyond The Crisis
MediaCom, Leo Burnett Recognized For Diversity Best Practices
MAD Agency Daily - Tuesday, Aug. 25, 2020
Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
Publicis Sapient Launches 'The How Channel'
Arnold + Havas Media Boston Salutes City's Black Businesses
Holiday Season 2020 Hot Items Point To Building Materials, Spirits, Groceries, Per IBM Data
KFC Pauses 'Finger Lickin' Good' Slogan
Do We Even Need Cities Anymore?
Car Shoppers Change What They Are 'Googling'
Capri Sun Pranks Schoolchildren
MAD Agency Daily - Monday, Aug. 24, 2020
Starcom Retains $578 Million Kraft Heinz U.S. Account
IPG's Kinesso Launches Developer Community
Three Ad Veterans Unite For 'Crazy' Advocacy Platform
Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
Havas Creative Rallies Friends, Industry To 'Link It Black'
U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since March
Selligent Appoints Dean Brown To VP-Agency Partner Position
Agency Pitches During The Pandemic: A How-To
VB+P Backs Brand AI firm, BRAIVE
Rolling Stones Open Retail Location
Merge Elevates Jean May To President, West
MAD Agency Daily - Friday, Aug. 21, 2020
Viola Davis, Others Featured In New Campaign Stressing Importance Of Wearing Face Masks
DAN Taps Pyle For Chief Equity Officer, Americas Role
Dentsu Launches 'Comprehensive' Business Review, Reports 17% Q2 Organic Revenue Drop
Aisle Rocket Appoints Noah Freeman As Head Of Product
WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
Levi's PSA Preps Gen Z for Suppression: 'Vote Anyway'
COVID-19 Has Changed Media Sales Forever
Snoop, Corona And The Fine Life
FWV Wins Reflexion Marketing Assignment
MAD Agency Daily - Thursday, Aug. 20, 2020
Heyward Named Business Affairs SVP At Tombras
Two Hispanic Marketing Luminaries Sign On To Make The Case For Biden
Havas Group Announces North America Diversity Committee
Old Navy Uses Alternative Version Of Lizzo Hit For Back-To-School Campaign
Slope Agency Acquires TikTok-Focused Abacus Growth
Designing For A Post-Pandemic World
Illinois Lottery Reflects New Mask-Wearing Reality
PUBG Taps R/GA SF For Game Campaign, Go-To-Market Plan
MAD Agency Daily - Wednesday, Aug. 19, 2020
Martin Agency Appoints First Black CCO
BBDO Worldwide Hires Its First Chief Diversity Equity & Inclusion Officer
Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr Chief
Horizon Finds Three-Quarters Of Americans Support TikTok Ban, But Encourages Brands To Begin Using It
Catalina 'Nerds' Campaign Highlights The Company's Data And Analytics Savvy
MTV, Ad Council Help Prepare Students For COVID-Era Campus Life
GroupM Taps Xandr's McDonald For NA CEO Role
Woodford Reserve Sponsors, Celebrates Kentucky Derby
FCB Brazil Australian Gold Account
MAD Agency Daily - Tuesday, Aug. 18, 2020
Hanson Dodge's Social Justice Experiential Campaign
Havas Media Becomes 1st Agency To Back Prebid.org
McCann Health Taps WPP Veteran To Oversee NA Ops
Most Consumers Want Their Health Data Shared Only With Permission Or Not At All
Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Quibi Shifts Media Assignment From W+K To UM
CCPA Takes Full Effect: Here's What It Means
Virtue Consolidates Americas Offices Under One Leadership Team
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