- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- CoreMedia, DG Team To Launch Automated System For Direct Response TV Orders
MediaDailyNews, - Tuesday, April 13, 2010
DG FastChannel and CoreMedia Systems this morning announced plans to introduce automat ...
- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Betting On Hollywood? Write A Better Script
TV Watch, Wayne Friedman - Tuesday, April 13, 2010
Farmers do it. So do currency and gold traders, and coffee grower ...
- Buyers' Remorse
Video Insider, - Tuesday, April 13, 2010
Every year around this time the press begins to pump the marketpla ...
- 'Iron Chef,' Whole Foods Partner On Education
Marketing Daily, - Friday, April 9, 2010
Whole Foods Market and Chef Jehangir Mehta, "The Next Iron Chef" runner- ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- Much Ado About Set Top Boxes
TV Board, Pat Liguori - Monday, April 12, 2010
In the world of audience research, the Set Top Box (STB) ...
- Need Help Picking A TV Show? Let The Algorithm Choose
TV Watch, Wayne Friedman - Monday, April 12, 2010
A couple of years ago, a friend of mine from England ca ...
- AT&T Rebranding As Lifestyle Company In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
AT&T hopes to change direction in an ambitious new rebranding campaign, "Rethi ...
- Revenge Of The Nerds: How Barbie Got Her Geek On
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
Ann Zimmerman has the story behind the story of why the ne ...
- Microsoft Makes TV Ad Pitch
Around the Net In Media, Fern Siegel - Thursday, April 8, 2010
Microsoft is rolling out new content offerings and packages to TV advertise ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- More TV On The Internet and More Broadband Serving
Research Brief, Jack Loechner - Friday, April 9, 2010
New consumer research from Leichtman Research Group found that 24% of a ...
- Puzzling Over Intent Of Nike's Tiger Woods Ad
TV Watch, Wayne Friedman - Friday, April 9, 2010
Nike has some guts. It never backed down from keeping Tiger Wood ...
- Will Nike Spot Featuring Earl Woods Be Gone Tomorrow?
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
A black-and-white Nike ad featuring the paternalistic voice of Tiger Woods' deceas ...
- Electrolux Looks For Mom 'Idol'
Marketing Daily, - Wednesday, April 7, 2010
Appliance brand Electrolux is sucking up to "American Idol" with a progr ...
- Keystone Light Smoothes Out Its Message
Marketing Daily, Aaron Baar - Wednesday, April 7, 2010
In addition to the television commercials, which will run on male-oriented programmi ...
- Brands Fail To Master Golf's 'Super Bowl,' Leave Millions On Media Table
MediaDailyNews, Joe Mandese - Thursday, April 8, 2010
When Tiger Woods and the rest of the professional golfers take ...
- Media Insights Q&A With Richard Lowden
TV Board, Charlene Weisler - Thursday, April 8, 2010
Richard Lowden is the vice president of sales for Wunderground.com, a maj ...
- Complicated Rating Picture Still Begs Question: Who's Really On Top?
TV Watch, Wayne Friedman - Thursday, April 8, 2010
Once again, the seemingly simple picture of TV ratings reveals that the ...
- Friday Programming Challenges Networks
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
Friday, like Saturday, was once a haven for some of the be ...
- K-Swiss Signs 'Loser's Jillian Michaels
Marketing Daily, - Tuesday, April 6, 2010
The Westlake Village, Calif.-based company says this is the first performance bra ...
- Ace Hardware Unleashes 'I Will' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 6, 2010
"The goal of the campaign is to change consumer behavior and g ...
- TV Executives Look For Guarantees -- In The Worst Way
TV Watch, Wayne Friedman - Wednesday, April 7, 2010
You can always interview for a new job while still at yo ...
- TV Maker Launching Marvel Comics Line
Marketing Daily, - Monday, April 5, 2010
The televisions feature a likeness of the character on the bottom t ...
- Get Ready For Subway's Breakfast Blitz
Marketing Daily, Aaron Baar - Monday, April 5, 2010
"We're using some of the marketing equities we've developed to show we' ...
- Nielsen Enters Puerto Rico
MediaDailyNews, - Tuesday, April 6, 2010
Nielsen Co. Monday said it officially launched a new TV audience measureme ...
- Nielsen Breaks Ad Campaign Aimed At Multicultural Targets
MediaDailyNews, Joe Mandese - Tuesday, April 6, 2010
Nielsen Co. Monday unveiled an ad campaign to promote its awareness a ...
- And So It Begins... .
TV Board, Mitch Oscar - Tuesday, April 6, 2010
"As a Kindle subscriber to New York Times, you might like ...