CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
- by Laurie Sullivan @lauriesullivan, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns.
The findings are part of a Chief Marketing Officer (CMO) Council study released this week.
The research -- based on a …
