Commentary
Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining Obstacles
- by Karlene Lukovitz @KLmarketdaily, May 6, 2022
Now we have not one but two new surveys of advertising decision-makers that point up the gap between the benefits and promise of connected TV (CTV) and how much is actually being spent on the medium.
A survey of 150 buyers and marketers involved with digital CTV advertising decision making …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
