Brewing giant, Molson Coors, is reviewing its global international planning and media accounts, including the GBP22m brief held in the UK by Publicis Groupe's ZenithOptimedia. The agency will be pitching against a joint team from UM and Initiative in Europe. Molson Coors owns the Carling, Coors Light and Cobra beer brands.

Media commentators are speculating that Rupert Murdoch is seeking to shake off the court dramas of hacking and investigations in to bribery of officials with a final power play to seal the biggest deal of his career - a take over of Time Warner. The company has now confirmed Murcdoch's 21st Century Fox has made an offer. The move is being seen as a way of wrestling back control for a content giant in an age where power has shifted to cable and internet distributors.

Amazon is in the final stages of hearing pitches for its pre-Christmas campaign. It wants to not only boost sales but turn around negative perceptions of the brand. The process, overseen by Oystercatchers, is to end next Tuesday. The Drum is reporting only independent agencies have made the short-list. Amazon has endured criticism over its working practices after a BBC documentary The Truth Behind the Click was aired last year.

Confidence among businesses is high, prompting brands to invest in brand awareness campaigns that tap in to an improved sales environment. Just over 15 per cent of marketers reported to the IPA Bellwether report that they increased budgets in Q2 this year. Internet spending is to increase more than any channel, by 14.7 per cent, compared to 11.5 per cent for tv, radio and cinema. Overall ad spend will go up 6 per cent this year and 3.8 per cent in 2015.

Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertising account. The announcement ends the food brand's five year relationship with Mother. Quiet Storm will handle Young's above-the-line communications as it seeks to run campaigns to educate the public of the importance of eating sustainably sourced fish. MediaCom, which has worked with Young's since 2000, will continue to handle the brand's media planning and buying.

Google continues to massively dominate the digital advertising marketing accounting for nearly a third of global ad spend (31.45 per cent) with Facebook leading the chasing pack way back with 7.79 per cent (up from 5.82 per cent last year). Microsoft is very narrowly overtaking Yahoo in to third place with a 2.54 per cent share, compared to a 2.52 per cent share. The eMarketer figures similarly show Google in the number one spot for mobile with Facebook in second spot.

Coca-Cola was the most successful World Cup sponsor in attracting social fans. Its Facebook base rose to 85m, up by 2.5m. It also added 70,000 Twitter followers to reach a total of 26m. Visa came second in terms of raising its social following, followed by Adidas (which attracted the most new Twitter users) and McDonald's. The SocialBakers figures refute yesterday's announcement Adidas was the most talked about World Cup brand, insisting instead the title goes to Brazilian bank Itau.

The Culture Minister who oversaw the introduction of 4G and the rural broadband programme, Ed Vaizey, has been appointed Minister for Digital Industries following yesterday's cabinet reshuffle. The announcement has been welcomed by the Direct Marketing Association whose Executive Director, Chris Combemale, urged the minister to take action on EU data protection reforms he warns could cost the UK 'billions, if passed in to law in its current form'.

Jaguar has been reprimanded again for an advert, hosted on its YouTube channel, which the ASA deemed 'socially irresponsible' for encouraging dangerous driving. The advert featured star of The Avengers, Tom Hiddleston, playing a villain in a Jaguar F-Type driven around an underground car park and on a public road. In its defence, Jaguar pointed out the police were present during filming to ensure speed limits were adhered to and on-screen text reminded viewers to 'always obey speed limits'.

A 'Peoplemeter' that allows each person watching the television to register their presence is being tested by BARB. The MediaCell Tablet Peoplemeeter used audio fingerprinting technology to pick up which show is being watched. The experiment is being carried out with Ipsos MORI in sixty homes in London for the next six months. The trial is to determine if the technology could be used to provide more accurate data from BARB's 12,000 homes.