Bauer, owner of Magic, and UTV, TalkSport owner, are to join forces with Arqiva to bid for a digital audio licence to broadcast ten new services. The licence was to be used by Channel 4 but it pulled out with the licence, expected to be awarded next year. Broadcast infrastructure business Arqiva owns the only current DAB national licence which is up to capacity with fourteen stations. The new licence would bring a further ten national stations to the digital airwaves.

The European Commission has published a series of recommendations to make online gambling services' advertising campaigns more socially responsible. The recommendations centred on banning unfounded statements about chances of winning, the likelihood of resolving financial problems and ensuring no pressure to encourage gambling is applied. A recommendation is non-binding but is a way for the EC to tell members what it expects them to do.

Heineken has launched a Twitter-based tool which tells people which experiences are proving popular near them. The @wherenext tool analyses social activity -- including posts, photos and check-ins -- to determine what is proving popular in real-time. Users simply tweet @wherenext to get local recommendations. The beer brand says it launched the service after research showed people are concerned they are missing out on the best experiences their city has to offer.

It was the most 'talked about' social sporting event ever with more than 80m people joining in 280m conversations and the most talked about World Cup brand was Adidas. The official sponsor, has recorded 5.8m new follows across its major social platforms, according to figures from Simply Measured and Sysomos. Its 'all in or nothing' campaign led to 917,000 uses of its #allin hashtag on Twitter and its Adidas Football community grew by 14 per cent.

Twitter is rolling out a new enhanced dashboard which allows advertisers to see how many times users have engaged with organic tweets. The new feature allows advertisers to see how many times a tweet has been voice on the web or on iOS and Android apps as well as view the number of mentions, favourites, replies and retweets. The company explains this will allow advertisers, for the first time, to keep a better track of what is resonating best with its followers.

It would appear Amazon is looking to develop its early moves in to optical recognition with news it has poached the pioneer of Google Glass, Babak Parviz. There has been no official word on Parviz's new role at Amazon but he is well known for working on smart optical systems. Amazon's new Fire smartphone will launch in the US next week with a Firefly feature which recognises objects and provides further information on them, including a link to buy it from Amazon.

As widely expected Adidas will be Manchester United's next kit sponsor in a deal worth GBP750m over ten years, starting from the 2015/16 season. Adidas hopes to generate GBP1.5bn additional sales through the contract. The deal will net United more than double the annual fee it earns through Nike and it is thought to be more than double the value of Real Madrid's deal with the sports brands. Adidas is believed to want to leverage the Premier League's popularity in Asia.

Betfried has handed Brothers and Sisters its creative brief after a competitive pitch. The incumbent BJL re-pitched in a process organised by Creativebrief. Betfred is believed to have a media budget of GBP5m and will working with Brother and Sisters immediately to prepare a national campaign to coincide with the start of the Premier League in a month's time. The agency has been tasked with building the brand, broadening gambling's appeal and integrating the brand's stores and its website.

Chiltern Railways is calling a creative advertising review. The incumbent, Connect Group, has been put on alert and invited to pitch in a process handled by Creativebrief. The railway is looking for an agency that will successfully differentiate it from other operators as well as promote the launch of new services.

Google will host a series of events across Europe from September to outline its privacy policies and discuss the recent "right to be forgotten" European court ruling that allows people to request search engines remove links about themselves from local search results. The tour is expected to carry on in to next year and will discuss the ruling and Google's stance. The company has stated it disagrees with the ruling which it believes requires clearer and more vigorous testing criteria.