British Airways' recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partnering with commercial teams as well as focusing on the consumer. BA announced on Tuesday that it would split its marketing team One will reflect brand and customer proposition in the commercial department while driving profitability, as the other focuses on customer experience.

Coca-Cola has launched an ad campaign for its Diet Coke brand as it looks to encourage women to embrace their impulsive side. The Regret Nothing ad, which airs from today marks a step change from the "hunky" male model that featured in the Diet Coke Break campaign, as the FMCG giant looks to encourage women to create positive experiences daily and act impulsively.

"Unsolicited materials" such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the Conservatives' unassailable ad budget. The so-called "long campaign" for the May 2015 general election has now begun, meaning that the spending in political parties' marketing has come under the scrutiny of the Electoral Commission. According to Labour, the Conservatives are expected to spend three times more than them before polling day.

BA is reviewing its global digital advertising account, putting Ogilvy One on alert. It says that it will repitch for the account. The review coincides with the announcement that BA is splitting its marketing department to bring the unit closer to its commercial operations.

Microsoft has unveiled its own wireless, augmented reality headset called HoloLens, which is generating a new flurry of excitement around the technology. HoloLens is a stand-alone headset that shows hologrammatic images blended into the real environment. It is equipped with its own sensors and chips, meaning that the wearer does not need to plug the device into a PC.

The advertising industry's trade bodies have confirmed that they will produce a set of standards to tackle online ad fraud by July 2015, which is said to be costing brands billions. The Joint Industry Committee for Web Standards (JICWEBS) is made up of various trade bodies including the Voice of British Advertisers (ISBA), Internet Advertising Bureau (IAB), and the Institute of Practitioners in Advertising (IPA).

"The Sun" newspaper has done a U-turn on Page Three. Two days after suggesting the feature had been scrapped, Nicole, 22, from Bournemouth appeared on the page -- her boobs exposed, winking at the camera. Many people have put their hands up to express how upset they are with its apparent reinstatement. Social media is buzzing with shock and disappointment. But the real victim here is feminism.

Sky has held talks on a possible strategic partnership with O2 after approaching the UK mobile network's Spanish owner, Telefonica. The talks come as BT, arguably Sky's biggest rival, negotiates a potential GBP12.5bn acquisition of mobile operator EE. That deal would give BT the ability to offer customers a "quad play" package of home phone, broadband, TV and mobile. Sky does not want to risk being left as the only big UK broadband provider that cannot offer a quad play package.

Popular smartphone messaging service WhatsApp has been made available on Web browsers for the first time. Jan Koum, the firm's CEO, made the announcement on his Facebook page. "Our web client is simply an extension of your phone: the web browser mirrors conversations and messages from your mobile device -- this means all of your messages still live on your phone," he wrote.

It began more than a decade ago as a mobile phone gimmick for identifying catchy tunes when you were out and about. Now Shazam says it is worth a billion dollars after closing a deal with three new investors. Only a handful of British technology companies have reached a $1 billion valuation, and news of Shazam's latest fundraising has attracted the sort of buzz usually reserved for start-ups in Silicon Valley.