Starbucks has partnered with Duracell Powermat to roll out wireless charging in the UK. The company, which is the first to bring Powermat technology to the UK, will roll out wireless charging zones in ten central London stores by the end of January. Customers can freely loan or purchase a "ring" from the retailer for GBP10 -- which, when plugged in to their phone, allows them to place their device on charging "spots" that are installed into community tables and other seating areas in the stores.

Online retailer eBay is axing 2,400 jobs after reporting weak Christmas sales and forecasting sluggish revenue growth for the current quarter. The U.S. company said on Wednesday night it is also exploring a sale or public offering of its enterprise unit, which helps companies boost online sales. The move follows eBay's decision last year to spin off its PayPal payments unit. The job cuts, around 7pc of its total workforce, will fall across eBay's three divisions: marketplaces, enterprise and PayPal.

DigitasLBi has entered into a partnership with Liftshare, a car-sharing service. As part of the tie-up, the digital agency will be paid according to the commercial impact of its work. Liftshare has tasked DigitasLBi with transforming its business model through digital channels and launching the brand to a consumer audience. Under the agreement, the agency will receive a portion of any revenues generated via consumer bookings rather than a flat fee.

Havas clients such as Coca-Cola, Reckitt Benckiser and Sony will be handed the tools to track the path to purchase across devices, platforms and publishers following the agency network's global deal with Facebook's Atlas ad platform. Advertisers with the holding group are already migrating to Atlas in a move that will see them try to make headway in measuring media ROI with new reporting capabilities. Facebook touted Atlas as the solution to the mobile conversion conundrum when it launched last September.

The BBC has dismissed a GBP100 million attempt by the producers of "Have I Got News For You" to save BBC Three from being taken off the airwaves. Executives brushed off an offer by Hat Trick and Avalon, two of Britain's leading independent television producers, as "bonkers" and completely unworkable, but could not stop the proposal from overshadowing Tuesday's launch of a public consultation about plans for the channel. The BBC immediately ruled out any talks: "BBC Three is not for sale," a spokesman said.

Marks & Spencer has teamed up with digital loyalty specialists Eagle Eye to launch a digital coffee stamp card app at 58 of its Hot Food and On The Move cafe across the Greater London area in a bid to increase visit frequency and "stay ahead of the competition." The M&S Barista app will replace the current paper card that is issued to cafe customers and could be rolled out across its estate if the trial is a success.

The new owner of Peperami is calling time on the brand's crowdsourced ads six years after former owner Unilever controversially dropped long-term ad agency partner Lowe to adopt the approach. U.S. meat snacks company Jack Link's, which acquired Peperami and its German variant BiFi in April 2014, is taking a new approach with Amsterdam-based ad agency BSUR.

Audience research reveals viewers are excited by potential of a BBC1+1, but believe quality of youth-oriented BBC3 is likely to deteriorate with online-only move. There is little appetite among viewers for the BBC's controversial proposal to close its BBC3 TV channel, the corporation has admitted, but there is excitement at the prospect of it being replaced by BBC1+1.

H&M is to extend its long-term relationship with David Beckham as it gears up for the launch of the Modern Essentials selected by David Beckham range. The new collaboration, which has seen the former footballer choose his favourite pieces of menswear from H&M's Modern Essentials Collection, comes after the success of Beckham's bodywear range at the retailer.

Smartphone conversion rates are increasing year-on-year in the UK, as consumers gain confidence. Research by Marin Software shows that smartphones have experienced the largest increase in conversions, in comparison to tablets and desktops, with a 6% increase for Q4 in 2014. Tablets showed a 2.9% increase, while desktops dropped by 8.8%.