Despite weaker-than-expected fourth-quarter and full-year sales, Unilever appears to be getting more for its marketing money after increasing its share of advertising spend while maintaining brand and marketing investment. The FMCG giant said it increased its share of spend while maintaining brand and marketing investment at 14.8% in 2014.

Marmite is looking to better the success of 2013's "End Marmite Neglect" with a more social campaign intended to reach a larger proportion of the British public and link love-hate behaviour toward the brand with buying the product. 2013's effort was immensely successful, leading to double-digit sales increases for the brand after years of decline.

Transport for London (TfL) is set to make over GBP100,000 per year after making notonthehighstreet.com the first ever sponsor of its "Baby on Board" badges for pregnant commuters. Pregnant commuters will soon be encouraged to shop at notonthehighstreet.com with Transport for London (TfL) set to make the online retailer the first sponsor of its 'Baby on Board' badges. The link-up will just ensure a free copy of the online retailer's catalogue comes with every badge.

Vince Cable will risk a clash with the film and music industries today by calling for the creation of a single EU market for digital services such as Netflix. The Business Secretary will say in a speech in Brussels that such services should offer the same content in all EU member states. At present Netflix and Spotify, which operates a subscription streaming service for music, offers different catalogues at different prices depending on where the customer is located.

Amazon is to start making films for cinemas before releasing them on its own streaming service just weeks later, as it steps up a content war with rival Netflix. The U.S. retail giant is planning to make and release 12 movies a year onto the big screen, with Amazon Prime Instant Video customers able to watch them online just four to eight weeks later. Currently, major films are available on streaming services around 39 to 52 weeks after they have been released in cinemas.

"The Sun" appears to have stopped publishing topless pin-ups on page three after 44 years. The tabloid has faced pressure from politicians, anti-sexism campaigners and student bodies who claimed it was sexist. No pictures of bare-chested models have been included on page three since Friday. "The Times," which has the same publisher as "The Sun," reported that the tabloid decided to quietly drop the feature.

Uber chief executive Travis Kalanick has said he wants to create 50,000 jobs across Europe and forge a "new partnership" with European cities as the firm targets ambitious growth in 2015. The news will likely anger Uber's critics who oppose the brand's rise. In the UK, opponents to the business have included London's black cabs, which have protested about what they deem unfair competition.

The return of "Celebrity Big Brother" (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures. The show has held onto a commanding lead over main rival Channel 4 in the 9pm slot. On Sunday 18 January, "CBB" achieved a 2.8 million average viewership and 11.4% share, beaten only by "Last Tango in Halifax" on BBC 1 (6.2 million, 25.5% share) and "Foyle's War" on ITV (3.5 million average, a 14% share).

London's technology start-ups are reaching a critical mass that is attracting global investors in increasing numbers, according to a Silicon Valley law firm that has recently launched a new practice in the city. The chief executive of Cooley, whose clients include Google, Facebook and LinkedIn, said the cluster of start-ups in London was beginning to mature into a hub for technology firms and their backers.

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert. A spokeswoman for British Airways said: "We follow good procurement practices and it is standard for us to issue RFPs [requests for proposal] to ensure our business needs are met." OgilvyOne, which is the incumbent on the account, has said that it will re-pitch for the business. British Airways appointed OgilvyOne to its global digital advertising account in 2012.