Campaign
Legal & General is reviewing all its media and advertising accounts, saying that it wants to take its branding to "the next level." Oystercatchers is running the competitive pitch, which is in its early stages. The pitch is expected to be completed by the end of April. The review includes the financial services group's media and creative accounts, the latter of which spans both traditional and digital advertising. Legal & General currently works with a number of media and advertising agencies including Bray Leino.
Guardian
This morning, ITV executives will be watching the overnight ratings anxiously. Last night they launched "Get Your Act Together," a new shiny-floor show that sees celebrities learn variety-act skills, such as acrobatics and plate-spinning. The series is ITV's latest attempt to find the next big entertainment hit -- something that after a spate of successes including "The X Factor," "Strictly Come Dancing" and "The Voice," has now eluded both ITV and BBC1 for several years.
Marketing
Ryanair has begun a Twitter spat with Aer Lingus over the latter "photo-bombing" its latest advert. The argument kicked off Friday evening. The tone of Ryanair's tweets suggest short tempers and temporary amnesia have affected its "touchy-feely" approach to business and marketing communications. The squabble commenced after Aer Lingus spotted one of its aircraft in the background of a Ryanair ad, albeit with the Aer Lingus branding only apparent to the eagle-eyed.
Media Week
Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud. Viant Advertising Cloud has some similarities to Facebook's Atlas. It attaches ad codes to users of Myspace to track user behaviour from ads down to purchase. The Vanderhook brothers -- the chief executive (Tim) and chief operating officer (Chris) of Specific Media, who bought Myspace jointly with Justin Timberlake for $35 million in 2010 -- have managed the rebrand.
Marketing Week
UK marketers anticipating the launch of ads for Pinterest may be shocked to hear that it is not yet the most beneficial move. Pinterest's ad platform, Promoted Pins, was launched in the U.S. in January 2015. A recent Forrester report announced that it has so far provided limited targeting and effectiveness. Forrester claims that marketers are struggling to find the value in created branded boards, with only 56% of top brands having created a board on the platform.
The Independent
Google has appeared to admit that it hasn't quite cracked Glass, as the tech giant announced that it would halt sales of its high-tech specs. The company said it remained committed to launching a consumer version of its smart eyewear, Google Glass, but would stop making the headset in its current form and focus instead on "future versions of Glass."
The Guardian
Online news site BuzzFeed's initial growth may have been fuelled by social networks Facebook and Twitter, but its next frontier is likely to be messaging apps like its latest partner, Viber. BuzzFeed has launched a "public chat" channel within the app, which is owned by Japanese Internet giant Rakuten, and which has more than 209 million active users. BuzzFeed's journalists will post links to stories within the channel and chip in to the discussion around them.
The Drum
MTV owner Viacom has ended its deal with media agency PHD after five years as sub brand Channel 5's dispute with Omnicom Media Group continues. The media shop won the broadcaster's UK GBP2m business in 2010 from Equinox without a pitch before assuming responsibility for sister channel Comedy Central three years later. Its remit covered communications strategy and buying across MTV's channels in the region that saw it work alongside the company's creative shops.
Media Week
JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners. Although JCDecaux will not be part of the OMC it will continue to partner with the wider industry on initiatives such as Route, the audience measurement platform. As one of the four council members JCDecaux has played a leading role in the body, which was called the Outdoor Advertising Association until a rebrand in 2011.
Marketing Week
Tesco's move to appoint BBH as its new ad agency suggests the supermarket is looking for a more integrated solution as it plots a more cohesive approach to the promotion of its brand -- from marketing to CRM to in-store. The timing of the announcement was a shock. While speculation was rife that Tesco would look at its ad business, in the end it gave it to BBH without a pitch. However, it has a whole new team in place -- none of the marketing bosses who were there at the time of W+K's appointment are still there.