Heineken is hoping to build on the success of last year's Champions League #ShareTheSofa campaign with #ChampionTheMatch, a new campaign which reflects the use of social media not only during the game but also throughout the entire match day. A 90-second global TV spot titled "The Match" shows how far a fan will go to watch the big match, marking the brand's ninth consecutive year as a sponsor of the UEFA Champions League, which is watched by over 4.2 billion people around the world, according to the brand.

Socialbakers research shows that for average organic reach on brand pages, photos show the poorest performance after video, status updates and links. While photos are most used as a post type according to Socialbakers data, they show half of the reach of video. Video reach measures at 8.7%, while photos have fallen to the bottom of the list with 3.7%. The same pattern was shown when Socialbakers measured the organic reach for brands' fans, with video fan reach showing results of 5.7% while photo reach is at 2.3%.

Lego has replaced luxury sports car brand Ferrari as the 'World's Most Powerful Brand', according to research from BrandFinance. The Danish toy brand scored high on a wide variety of measures on Brand Finance's Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. The report read: "In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods.

Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign that uses real-time weather data to deliver temperature specific ads. The 'A-Z of Corsa' campaign, planned by Posterscope and Carat, was designed to promote the new Corsa's heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. Whenever the temperature drops below 5C, the creative will highlight the new Corsa's heated windscreen, seats and steering wheel.

Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately EUR15 million (GBP11 million). The acquisition will help Publicis Groupe develop its strategy of "becoming the undisputed leader in digital, marketing, communications and business transformation". Publicis Groupe said that Relaxnews would sit with the ZenithOptimedia network and work with other divisions in the group.

Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities. Through the partnership, Havas Media Group will have access to 5,000 publishers including the Associated Press, Al Jazeera, the BBC, Bloomberg, CNN, The Economist, The Guardian, Gawker and New York Magazine. NewsCred's cloud-based software will improve the way Havas Media Group clients manage the creation and production of content.

HSBC claims it has undergone a "radical transformation" in recent years. It might, however, want to look away from its YouGov BrandIndex rating. After hitting a high of 1.9 on 8 February, it now stands at -7.2 - 27 out of 28 of the UK's biggest banks and only superior to the Royal Bank of Scotland. Its brand buzz score is now -25.9 after falling a staggering 25.2 percentage points since the media publicised the scandal and comfortably bottom of the UK's 28 biggest banks, with a score more than four times worse than the Royal Bank of Scotland's.

Air Miles and Nectar card founder Sir Keith Mills has confirmed that he has been approached to front an acquisition of Tesco-owned data department Dunnhumby, which brought the retailer's Clubcard to the market and works with retailers and brands worldwide. Whatever the outcome, Sir Keith says points-based loyalty schemes are becoming "less relevant" and will have to change, highlighting the importance of turning data collected into actionable marketing programs.

Ebay-owned Gumtree.com has restructured its marketing team, which has seen the head of brand and communications role scrapped completely. Sam Diamond held the role for the past three years, briefly stepping up to become interim head of marketing for six months in October 2013 following the exit of Hamish Stone. He returned to the position when Hannah Wilson joined as head of marketing last March. However, as part of wider cuts within the eBay Group the marketing operation at Gumtree.com has been streamlined.

The Guardian's native ads division, Guardian Labs, has already rejected a "fair number" of brands during its first year of operations because they do not fit with the newspaper's ethos. Speaking to Marketing, Guardian Labs MD Anna Watkins said it was "vital" to partner with authentic brands that would not alienate readers. She said: "We can't afford to jeopardise trust, and that's difficult for certain brands to get on board with. If it's sponsored, it has to be editorially independent. We're hard and fast about that.