When the European Union, as expected, starts imposing huge fines on Google, it is likely to be cheered by the usual anti-business crowd. However, Europe's regulators are aiming at the wrong target. Google promotes a lot more competition than it stifles; the company is pouring billions into innovation; and technology monopolies are about as stable as a three-year-old riding a bike. Europe would be better off building up its own tech companies rather than trying to knock down American ones.

Four in ten (39%) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as they become increasingly dissatisfied with the types of ads on show, according to a new study. It's not surprising, then, that many publishers are "abandoning the old models in favour of new "native" advertising or sponsored content," according to Reuters Digital News Report. Consumers are becoming more apathetic to online ads and increasingly searching for ways to screen them out of their experience.

The Competition and Markets Authority (CMA) has launched a probe into the wider reviews ecosystem, investigating whether businesses may also be posing as satisfied customers on review sites to boost their own ratings. It will investigate whether third-party review sites such as TripAdvisor are doing enough to prevent fake negative or positive reviews. Finally, it will also examine whether certain publishers are flouting UK ad regulations by failing to disclose paid endorsements.

Twitter is making it easier for users to look at products they might want to purchase with the launch of pages that provide additional information and content. The micro-blogging site has had its eye on ecommerce for some time but there's only so much a marketer can do to spark a sale in a single tweet. Through its "Dedicated Pages," users can visit a landing page on Twitter that feature images and videos of the product alongside descriptions, its price and even a buy option.

Wimbledon is looking to use the vast amounts of data collected at the Championships to "bring stories to life" on the Club's revamped Web site, mobile app and social platforms. The All England LawnTennis Club said it is looking to "place content in the context" of what's happening at the event by using the data it captures on the side of the court to build a narrative on its digital and social platforms.

Carlsberg has launched "Carlsberg Beer Beauty," a line of men's grooming products made with beer, in order to target the high population of UK and European men who are "daily groomers." The brand decided to make its "proprietary beer recipe our proprietary beauty recipe" in an effort to showcase how hops and barley are good for hair and skin. Each of the shampoos, conditioner and body lotions contain 0.5 litres of real Carlsberg beer, freeze-dried into power and mixed with organic ingredients.

Apple has executed a swift U-turn when it comes to paying artists for the three-month trial period of its new streaming service, Apple Music. The iPhone manufacturer originally refused to pay musicians anything during the free trial period, but has now changed its tune. The reason? Taylor Swift. The Bad Blood singer called out the company on its policy, branding it "unfair" and removing her latest album, 1989, from the service.

"The Sun" has been behind a paywall since August 2013. In November 2014, News UK reported it had signed 225,000 subscribers to its GBP2-a-week digital service Sun+. In an internal email sent on Friday, Mike Darcey, chief executive of News UK, said the move was a chance to "strengthen our mission to secure a sustainable future for our journalism." He revealed: "From early July, select digital content from 'The Sun' will be available for free."

Crispin Porter + Bogusky London created the campaign, which is called "The Cultural." The first film is called "this way is my way" and is about a New York tattoo artist called Scott Campbell, who talks about the philosophy behind his art. No MINIs are featured in the spot -- although at the end, a message flashes on screen telling viewers that the film was presented by the new MINI Clubman, followed by the strap line "go with your gut."

As the world's Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of change in the air. Cannes Lions has had an attack of the ethics. Amidst the usual star-studded campaigns featuring Lionel Messi and LeBron James, and squeezed around seminars adorned with seat fillers including Entourage's Adrian Grenier and singer-actor Natalie Imbruglia, it seems that marketing for good causes is the new black.