Royal Bank of Scotland is planning a new logo to symbolise the bailed-out bank's retrenchment from globe-straddling institution to a slimmed-down operation in the wake of the banking crash. The bank hopes to partly repair its tarnished image by giving its corporate acronym a lower-case makeover by axing the bold RBS logo and replacing it with the more modest rbs. The NatWest name will also become more prominent in England and Wales under the proposals.

The advertising agency that put Ant & Dec in commercials for Morrisons' supermarkets and Marco Pierre White in ads for stock cubes has won the mandate to publicise the Lloyds Banking Group share offer. DLKW Lowe, part of the United States-based Interpublic, is to handle the advertising for the privatisation next spring. The agency is one of ten on the government roster for public sector work and has created campaigns for the Post Office, Public Health England and the NHS blood transfusion service.

Staff at Facebook's UK arm took home an average of more than GBP210,000 last year in pay and bonuses, while their employer paid just GBP4,327 in corporation tax. Facebook made an accounting loss of GBP28.5m in Britain in 2014, after paying out more than GBP35m to its 362 staff in a share bonus scheme, according to the unit's latest published accounts. Operating at a loss meant that Facebook was able to pay less than GBP5,000 in corporation tax to HM Revenue for the year.

Sky has extended its deal for exclusive rights to new Disney films, locking out rivals such as Netflix and Amazon. The British company said it secured first-run rights to the studio's films in a new "multi-year" agreement. It means Sky Movies will be the first place consumers can watch the latest Disney, Pixar, Marvel and Star Wars titles after they appear at the cinema, on DVD and on download-to-own services.

The7stars won the account after a competitive pitch and will begin work immediately. The incumbent is MediaCom North. On the Beach was founded in 2004 and specialises in short-haul packaged beach holidays. It is hoping to become the UK's leading online retailer of beach holidays, having last week completed a GBP240 million IPO. The company, headquartered in Cheadle, Cheshire, placed 52 million shares priced at 184 pence each, raising GBP90.2 million.

The UK's leading brand-side marketers are trying to put together a coherent strategy to help tackle the thorny issue of ad blocking and are looking to trade body ISBA to help align their efforts. ISBA will host a workshop on the issue in the coming weeks in order for its members to devise a cohesive strategy to aid their media distribution partners on ad blocking -- an issue that few on the buy-side of the industry have spoken publicly about.

Facebook has introduced its take on the "dislike" button in a move that should help improve advertising on the site by giving brands more feedback on what consumers really think of their ads. Dubbed "reactions," the feature is currently being tested in Spain and Ireland ahead of a wider rollout, and will allow users to express emotions labelled "love," "haha," "yay," "wow," "sad" and "angry" via emojis that appear when people hold the like button. There will be counts for each emoji at the bottom of a post.

Apple has started removing some ad blockers from its App Store after they rocketed to the top of the download charts. Ad blocking on the company's iPhone and iPad was enabled within Safari by Apple's content-blocking system -- a way for third-party apps to filter what is downloaded and displayed in the mobile browser. But some apps, including the popular Been Choice, blocked ads not only within mobile Safari but other apps on the smartphone or tablet too.

The Daily Mail has raided the senior ranks of Microsoft to appoint a chief to head up its digital expansion into international markets. Mail Online has appointed James Leaver, director of global investments and partnerships, advertiser and online at Microsoft, has been appointed to head up the digital expansion of the newspaper publisher outside its core markets of the US, UK and Australia. Leaver, who will be based in London, takes on the newly created role of general manager, international at Mail Online.

Facebook is preparing to roll out a new emotional expression system called "Reactions" that will finally allow moody social media users to easily hurl nonverbal abuse. The "innovation" will allow the denizens of Zuckerberg's world to flag posts with a range of sentiments, which are represented as emojis. Although the news has prompted excitement on social media, many Facebookers are disappointed Zuckerberg has not made good on an apparent promise to introduce a "dislike" button.