Despite English teams failing to reach the Quarter Final stage last season and already losing five out of their eight opening group games in the latest campaign, MasterCard's Group Head of Global Media Ben Jankowski insists that the Uefa Champions League remains alluring for UK sponsors. While admitting that the failure of English teams had led to a reduction in engagement opportunities in the UK market, Jankowski said the competition still remains a draw globally.

Airbnb will make it easier for its hosts to house aid workers on the ground in the refugee crisis. The premise of the website is to allow travellers to rent a room or apartment by the night from a host, who indicates price and availability through an online calendar. With each booking, there is generally a cleaning fee and an Airbnb service fee. However, in emergencies, the site has worked with local government to connect people displaced by disasters with people willing to open up their homes for free.

Embattled Fifa president Sepp Blatter is adamant that he will remain in office until his term is due to expire next year, despite Budweiser and Visa joining commercial partners of the sports body calling for his immediate exit. Fifa is under greater pressure than ever before to jettison its disgraced president after several of its major financial backers issued separate statements calling for Blatter's immediate exit, including Budweiser, Coca-Cola, McDonald's and Visa, over the course of the weekend.

Cadbury has signed a six-figure, one-year deal with Mumsnet. The partnership will focus on Cadbury's central brand promise of 'joy' and will include content promoting seasonal trading and product launches. On-site promotion will be integrated with user-generated native content, including videos and recipes, competitions and display advertising. The chocolate brand will also sponsor the Mumsnet Classics forum and Mumsnet users will test and give feedback on Cadbury products and marketing.

The publisher of the "Daily Mirror" has reported that print advertising revenues fell 16% in the third quarter, an improvement over the fall of almost 25% in the second quarter. The company reconfirmed that it expects to hit its full-year targets, despite the ad slump over the summer, and remains on track to deliver GBP20m in savings this year. Overall publishing revenues fell by 6% with total print revenues down 8% as digital income rose 24%.

Costa is looking to further integrate Periscope into its marketing strategy as it looks to reach a new audience with its quality message. Earlier this week, Costa live-streamed its first Periscope event, which challenged multiple baristas to craft flat whites with different florette designs. The event lasted for one hour and viewers were able to suggest designs and vote for the winner. The brand's event generated 1,200 viewers and over 25,000 likes, with a quarter of viewers watching the entire broadcast.

Apple has been named the world's most valuable brand after the release of its smartwatch and iPhone 6S helped push up sales. Google is second, while Coca Cola came third, according to the list of the top 100 brands put together by Interbrand. Apple is worth an estimated 170.276 billion US dollars -- the equivalent of GBP112.177 billion, according to the report. Digital companies dominate the list with 13 technology brands in the top 100 -- including Facebook, Microsoft and Samsung.

Each of the 50 potential targets will be sent their own holographic digital advisor called Dave, whose personalised message is revealed when they open a box. MBA created 50 customised scripts in which the holographic advisor speaks to each client personally and tells him or her what O2 can do to help their business. The campaign continues a broader strategy for O2, which is seeking to inform clients that they are now a complete provider of digital solutions, as well as mobile phones and network coverage.

EDC UK has sold Dare to Oliver Group, the agency group with clients including BMW, Starbucks and PepsiCo. The shop will continue to operate as a stand-alone agency within the Oliver Group. It will move into Oliver's offices in Tabernacle Street, near Shoreditch. Dare's management team, including the chief executive Leigh Thomas, and the executive partner, Toby Horry, and creative partners, Brian Cooper, Flo Heiss and Vassilios Alexiou are expected to stay at the agency following the deal.

Ad blocking and click fraud may have been grabbing the lion's share of the headlines in trade press over the last 12 months, but online publishers are just as worried about the rise of brands and agencies as content creators, as the vast majority of them cite content marketing as their biggest opportunity for growth. The insights were revealed yesterday at the AOP Autumn conference, where 65% of participants cited ad blocking as the most significant threat to their businesses.