Transport for London (TfL) announced yesterday that it will launch a consultation to introduce new regulations governing taxis and private hire car services which would significantly harm Uber's business model. The news of the consultation was quickly followed by a petition supporting Uber and addressed to TfL, calling on the transport authority not to impede the business which "millions of Londoners have come to rely on." Within 24 hours of the announcement the petition has attracted over 100,000 signatures.

Freeview, the free-to-air TV service, is looking to move away from being a name associated with the switchover from analogue to digital TV, toward promoting freedom of choice with its first major product evolution in five years. New on-demand service Freeview Play launches this weekend with a marketing campaign that replaces its singing cat and budgie ads with a dystopian world where marching TV sets bully people into upgrading and subscribing.

Nine out of 10 (88%) marketers lack confidence in personalisation use and believe that their brand is behind rivals, according to a new report. Digital marketing agency Greenlight's latest brand personalisation index, found that marketers are most advanced in their use of personalisation on websites and email (54%). More than a third of marketers (36%) are using location insights to tailor campaigns. However, only a quarter (24%) are currently personalising on mobile devices or in apps.

News Corp is bundling together digital access to the "Times" and "Wall Street Journal" for corporate customers, allowing existing subscribers to either title to read the other for free and offering a dual option for new companies who sign up. The deal will increase the WSJ's appeal for corporate customers in London, where its main business news rival the "Financial Times" is based. The "FT" has benefited in recent years from a drive to recruit corporate customers, taking its digital subscriber base to more than 500,000.

There is no incumbent on the account. The agency has been asked to help Odeon set itself apart from its competitors. The new branding will be rolled out later this year. Andy Edge, the commercial director at Odeon UK and Ireland, said: "We were very impressed by Rufus' creativity in their response to our brief. Our ambition is to be a leader in guest services, and working with an expert who can bring their knowledge from multiple sectors will help Odeon evolve for the future."

The campaign, "The Warmest Season," debuts on TV tonight. It shows real-life Waitrose suppliers battling with the British weather to produce food fit for autumn. To tie in with the theme, the ad is set to the soundtrack from the 1968 Disney film "Winnie the Pooh and the Blustery Day." The campaign is a shift from recent Waitrose campaigns, which have focused on the supermarket's co-ownership structure. Instead the supermarket is now looking to highlight its sourcing credentials.

M&S has confirmed to "Marketing Week" that it is currently trialling a plastic loyalty card among selected staff and customer research groups as it looks to increase the brand's personalisation offering. The card, which is currently under the name Sparks, is a conventional plastic offering that gives customers points in return for purchases across food and general merchandise. It has not been confirmed yet whether the card will also offer exclusive benefits and personalised offers to member.

"The Daily Star" is set to halve its cover price from 5 October. According to newsagents trade body the NFRN, retailers have been told the price will fall to 20p during the week, 30p on Saturdays and 50p for the Sunday edition. It currently costs 40p in the week, 60p on Saturdays and GBP1 on Sundays. Retailers have expressed concern about the move.

Facebook has performed a dramatic U-turn, lifting a ban on a campaign by the Royal National Institute of Blind People that it claimed was "degrading," The hard-hitting ad, which aims to promote the need for sight-loss advisers in every UK hospital, asks viewers to think about how they would feel if their health was under threat. RNIB launched the ad on its YouTube channel on 14 September and subsequently tried to run it on Facebook.

Starbucks is launching its 'Mobile Order & Pay' feature in the UK after trialling the app in the US last year, allowing customers to pre-order their beverage and save on queuing time. The 'Mobile Order & Pay' feature will be added to the existing app today and will be available to use across 150 London stores. The coffee brand is hoping to improve the overall customer experience experience. Starbucks claims that US customer feedback showed the app typically saves customers between 10 and 15 minutes a day.