The Guardian
Apple's News app has launched in the UK with a range of publisher partners including the BBC, "Telegraph," "Guardian," "Sun" and "Sky News." The Apple News app, which aims to aggregate digital news media, has launched with 14 UK newspaper and magazine publishers. Other newspaper launch partners include the "Times," "Financial Times," the "Economist" and "Daily Mirror" publisher Trinity Mirror.
Campaign
The Omnicom agency won gold in four categories. Three for Channel 4's British-American sci-fi series, "Humans," which won in Agency, Media Idea -- Medium; Large Collaboration; and Media Creativity categories. It also won a gold for the Agency International Campaign category for McDonald's #imlovinit24. OMD also won the Grand Prix for "Humans."
The Drum
As the ad-blocking debate becomes ever more heated, the industry has an opportunity to be more innovative with mobile ads to avoid generating the same malaise that is spreading across desktop, according to Bloomberg Media. The call came from Bloomberg Media's senior editor EMEA Nate Lanxon, who urged the industry to address the issue of ad blocking before it gains popularity on mobile.
The Drum
Disney has announced it will launch its own digital subscription service in the UK, opening up its huge library of films, TV shows, books and music. DisneyLife will launch in November and will be available at home and on the go via an iOS and Android app. The platform will include the entire Disney Pixar catalogue as well as classics such as Snow White, Lady and the Tramp and The Jungle Book. It also promises singalong songs from Disney's films and bedtime stories.
Campaign
Leo Burnett has restructured its UK operations, bringing together Holler, Arc London and Atelier under the Leo Burnett London banner. The Leo Burnett group was previously made up of four brands: Leo Burnett; the digital specialist Holler; the luxury and lifestyle agency Atelier; and Arc London, the brand activation shop. While the capabilities will still exist, the agencies will now operate as Leo Burnett London with one P&L. Leo Burnett said the move is a response to clients increasingly looking for integrated support.
The Times
The loss of Champions League football has failed to suppress Sky's growth after the satellite broadcaster reported its strongest start to a financial year for customer growth since 2011. Sky said it had added 77,000 new customers in Britain during the three months to the end of September, its best first quarter in four years and up 50 per cent year-on-year. The group gained 43,000 new television customers and 133,000 broadband users, although some subscribers will have signed up for both services.
Marketing Week
Coca-Cola says its new strategy to boost sales through a focus on 'incremental and better' marketing, creating a more streamlined company and focusing on its core business is working despite a fall in revenues in the third quarter. In Europe, Coca-Cola's revenues were down 7% to $1.3bn while operating loss widened by 4% to $722m in the three months to the end of September. That result was mirrored in its global business, where sales and profits also dropped.
Press Gazette
Journalists at the "Financial Times" voted unanimously today to begin a ballot for industrial action. The move follows plans by new owner Nikkei to end the final salary pension scheme. The new pension arrangements will save the company at least GBP4m a year, according to the National Union of Journalists. Nikkei has agreed to pay Pearson GBP844m for the Financial Times Group and is due to complete the purchase next month.
Marketing Week
Paul Davies, Microsoft UK's director of marketing comms, insists that programmatic isn't getting marketers excited. "Marketers are too obsessed with marketing science nowadays. They are dazzled by big data and programmatic but the reality is that it is driving very few of them out of their beds in the morning," said Davies. "It's easy as a marketer to fall into the trap of being led by driving efficiencies but programmatic, to truly succeed, has to become truly emotive and the data men must be married with the deep creatives."
The Guardian
England's rugby fans looking for payback after being knocked out of the World Cup by Australia will be able to see the teams' first rematch on Sky Sports, after the satellite broadcaster secured a new five-year deal that includes England's next three tours down under. Sky is thought to have paid significantly more than the current multimillion-pound deal with Sanzar, the umbrella body representing New Zealand, Australia and South African rugby, to block rival BT Sport from breaking into international rugby.