The campaign, created by Lida, aims to remind people about the range of places they can visit whenever they want if they are a National Trust member. The copywriter was John Warwick and the art director was Paul Skeffington. The work includes posters, leaflets and sales aids for the National Trust. In 2014 the National Trust's membership grew by 12 percent, according to Lida, which handles the charity's CRM account.

Twitter has unveiled its new embedded video widget, which allows users to post Twitter-hosted videos on the Web. The company announced the capability on its developer blog, where it said video embeds are available for videos captured and uploaded through Twitter's applications for iOS and Android as well as Twitter Amplify partners. Users can embed videos in a similar fashion to embedding tweets.

Ello, a social media company, created by artists and designers, has launched 'Not-Safe-For-Work (NSFW) month -- a campaign that encourages users to express themselves, without fear of censorship. "I don't believe that we can ban some stuff without harming freedom of speech with everybody. I don't think that's possible," said the site's founder, Paul Budnitz. "So that's what this month is really about."

Apple and IBM have unveiled three new apps to aid professionals using the iOS platform after working together for almost seven months. The apps are part of the first major push from the union since it was formed July. Built exclusively for iPhone and iPad, the apps span the travel, retail and financial industries. More than 50 clients are already on board including Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi and Sprint.

Mailonline is selling ad inventory around its repurposed content on the app, signing up Starbucks, Sony and Specsavers as its debut advertisers. Each appears on the publisher's "Discover" channel, which launched in January, alongside up to 15 handpicked news stories and videos that are refreshed every 24 hours. Details of how the revenue is split between the Mailonline and Snapchat were not provided.

The BBC is seeking to boost consumption of its output with the launch of its personalised myBBC service this autumn, an app which will tailor content to the preferences of the individual logging in. Designed to help combat perceptions that the broadcaster is losing relevance in the digital age as set against the likes of Netflix, the initiative will funnel tailored news, sports results and traffic alerts across both desktop and mobile devices.

British Airways has knocked Visa from the number one position in the annual top 20 Business Superbrands rankings as it also extends its consumer brand dominance. The UK's largest airline took the 2015 crown, which was chosen by a panel of marketing experts and 2,000 British business professionals, for the first time. BA pipped Apple to the top position as the iPhone maker rose one position to second from the previous year. Rival Samsung dropped two places to 10th.