Head of Advertising at eBay Phuong Nguyen has revealed to The Drum three lessons from its programmatic trial. Programmatic shouldn't be seen in isolation but as a "technology enabler" was his first observation. His second was that "humans matter" and his final thought was the technology was not advanced enough yet for a programmatic-only future.

Facebook has sought to block an attempt by tens of thousands of people to sue it for multiple violations of privacy, arguing that an Austrian court did not have jurisdiction. The social network went into battle in Vienna last night against law student and privacy activist Max Schrems. The 27-year-old has launched a class action alleging an array of data protection violations.

Major changes are planned for the way newspaper and magazine audiences are measured to account for the multiplatform digital age. The creation of the Publishers Audience Measurement Company (Pamco) spells the end of the National Readership Survey (NRS). Simon Redican, chief executive of the NRS, will lead Pamco as the chief executive designate.

The lack of affordable homes is holding young people back from owning property, but it is also creating new groups who live with affluent parents and have low outgoings alongside high disposable income. Marketers must refine their communications to account for the substantial number of young adults returning from university to live with their parents -- the "Boomerang Boarders."

As wearable technology becomes mainstream, brick-and-mortar retailers solve basic issues such as where items are placed in-store if they are to compete with online-only players, according to YouGov. Russell Feldman, director at YouGov, described wearables as "an odd beast" in that they are both high-tech versions of existing wares but also an emerging distinct category.

Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. The short film, shot in five countries and developed by Ogilvy & Mather Chicago, is designed to inspire women to reconsider their choices about beauty and question how those choices make them feel. Whether through modesty or insecurity, the film revealed how many women chose to walk through an "average" door compared to one labelled "beautiful."

Google has launched "info cards" on TrueView ads on YouTube to allow brands to provide links to other videos related to the ad, or to their Web site. The launch coincides with the five-year anniversary of TrueView, a feature that advertisers are only charged for their ad when a user chooses to watch it for longer than 30 seconds. Users can opt to skip the ad. The "info cards" are rectangular boxes that appear on the screen when someone is watching an ad, and are automatically formatted to fit mobile screens.

UK adults are prepared to pay only 92p a month to access news Web sites -- less than email, search engines or online video, according to a YouGov survey commissioned by the IAB. However, the survey of more than 2,000 adults found consumers were prepared to pay even less for social media, online games and price comparison sites. The figures are part of the IAB's annual report, which says says UK digital ad spend rose 14% to a record GBP7.2bn during 2014, an increase of almost GBP936m, driven by the increasing adoption of digital devices.

Advertisers have boosted their digital budgets to reach people online through an increasing array of devices, pushing mobile to account for more than half (56%) of social media spend in 2014 and nearly a quarter (23 percent) of digital spend, according to the Internet Advertising Bureau's (IAB's) latest Digital Adspend report. Mobile helped push social media ad spend up by 65 percent in the period according to the report, which was conducted by PricewaterhouseCoopers (PwC).

Carlsberg has erected a poster in East London that dispenses free beer, kicking off a monthly series of stunts to prove that it does experiential better than its rivals. The brewer was offering a cheeky pint to those walking up to the poster bearing the strapline "Probably the best poster in the world". It's a cheeky nod to Carlsberg's iconic "If Carlsberg did...." Slogan, which has been revamped for what the brand deems younger, trendier drinkers after a four-year hiatus.