Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. The barometer will look at how compliant an ad is against the campaign directives, the user experience and interaction, viewability, brand safety, and traffic. Dominique Delport, the global managing director at Havas Media Group, said the tool will "provide an unprecedented level of brand safety."

John Malone, America's "cable cowboy", is secretly pushing for a full-blown merger of Liberty Global and Vodafone, after the two telecoms giants opened talks about an asset-swap deal. It is understood that the US billionaire's representatives have prepared detailed plans on how Liberty's operations, such as Britain's Virgin Media, could be combined with Vodafone's European networks to create a new continental force in the mobile, broadband and pay-television markets.

A dearth of IT skills is putting Britain at risk of being left behind in the global growth race, one of the country's biggest business groups has warned. The British Chambers of Commerce (BCC) said many workers lacked the basic IT and computer literacy skills needed to support Britain's burgeoning digital economy. Rapid growth in tech start-ups has helped to create hubs such as the Silicon Roundabout in London. However, the BBC said they were not being supplied with the talent needed to help them grow.

The league will be simply called The Premier League from the 2016-2017 season onwards, making next season Barclay's last season as title sponsor after almost 15 years. A spokesman for The Premier League said: "'Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015-16, the final season of their title sponsorship." The decision is part of a move to follow the NFL and the NBA and keep the brand "clean" or sponsor-free.

Apple is to announce its long-anticipated music streaming service today at the Worldwide Developers Conference (WWDC) in San Francisco. At least that's according to Sony Music CEO Doug Morris, speaking in an onstage interview at music industry event MIDEM. In order to launch such a service, Apple would need to make deals with all of the major record labels -- including Sony Music -- so Morris's comments are likely to be very reliable. "It's happening tomorrow," Morris said at the event in Cannes yesterday.

WPP faces a substantial pay revolt this week, with one of its largest investors set to issue a public reprimand to the advertising giant over boardroom bonuses. At Tuesday's annual meeting investment giant Standard Life will take departing chairman Phil Lader to task over a GBP43m package for chief executive Sir Martin Sorrell. The rare public rebuke from Standard Life underlines the concern of many investors over Sorrell's pay. Last year about 30% of WPP shareholders failed to back a GBP30m payout for him for 2013.

The Post Office has launched a new campaign to drive awareness of its travel insurance and money services as part of what it calls a "long-term game plan in financial services." After launching a teaser video last week, the campaign will kick off today with a TV spot, "Holiday", which features InBetweeners star Simon Bird having his life "transformed" to a remake of Madonna's 80s hit "Holiday," when he picks up travel money from the Post Office.

Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchise, to create a series of themed construction sets designed to tie-in with the upcoming release of "The Angry Birds" Movie. Set for release in spring 2016, the licensed products will dovetail with a cinematic interpretation of the most downloaded mobile game in history, dragging the pig-bashing sensation from the touchscreen to the big screen in the process.

Developed in partnership with comScore and the Keller Fay Group, Project Footprint closely tracked the online and offline activities of 70 multiplatform subscribers to The "Times" over the course of a month. Key findings include how "Times" readers spend 63% more time online and visiting 57% more pages than the average Internet user. "Times" readers are also inquisitive, spending 372% more time with Google compared to the average Internet user, but 56% less time with social network giant Facebook.

Marks & Spencer is investing a fifth of its media budget in social media as it focuses on content and storytelling to reach consumers with a more personalised and targeted message. That figure has quadrupled over the past three years, according to the retailer's annual report. Back in November M&S said it was spending a quarter of its marketing budget on digital. Executive director of marketing and international Patrick Bousquet-Chavanne says the approach "reflects how people live today and how they expect to engage with M&S".