If the match were decided on commercial performance rather than on the pitch, however, the Spanish league champions would deliver their opponents a thrashing. Barcelona exceeds Juventus on every financial and marketing measure, including overall revenues, sponsorship income, match attendance and social media followers. The team is ranked fourth in Deloitte's 2015 Football Money League, which compiles revenue figures for the world's biggest football clubs from the previous season, in this case 2013-14.

Facebook has launched Facebook Lite -- a bare-bones version of the original app meant for Android users with slower Internet connections. The platform had previously been tested in parts of Africa and Asia. According to research gathered by eMarketer, more than 1 billion Facebook users will access the platform each month from their mobile phones this year, increasing 16 percent from 2014. By 2019, nearly 90 percent of all Facebook users will regularly access the platform via mobile.

Advertisers are increasingly shifting spend from TV to online programmatic video despite having concerns about the discipline's ability to provide an acceptable return on investment for offline sales, according to a study. Nearly seven in ten respondents to the Unruly Programmatic Video Pulse Survey revealed they had siphoned some of their TV budgets into programmatic video over the last year. In the UK, nearly a fifth said between 41 and 60% of their TV budget was now on programmatic video,

Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. The campaign, called '#MakeItRight', launches today with a 90-second TV spot featuring a purple puppet who belts out East 17's "It's Alright." The campaign, which was created by Wieden+Kennedy London, is similar to Three's previous brand campaigns, 2014's '#SingItKitty' and 2013's "The Pony," both of which were surreal and featured kitsch pop songs.

The letters A, O and B have gone "missing" from high-profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. Ahead of National Blood Week (8-14 June), NHS Blood and Transplant persuaded several high-profile brands to remove the letters from their name. Waterstones' Trafalgar Square shop lost its A and O, Odeon dimmed the Os at its flagship cinema in Leicester Square and The Daily Mirror removed the A and O from its logo.

Diageo chief marketing officer Syl Saller won the coveted Marketing Society Leader of the Year 2015 trophy at last night's awards ceremony, with judges recognising her marketing acumen and inspiring and personal approach to leadership. As drinks group Diageo's global marketing boss, Saller was lauded for her ability to balance a global view of a massive business boasting more than 400 brands with a focus on individual members of staff.

Google's European chief executive acknowledges the company has mishandled its messaging in Europe and is offering an olive branch to the European Commission. Matt Brittin said in his first interview addressing the anti-trust charges lodged against the company in April, that while the search engine giant disagrees with the accusations, it remains open to a settlement agreement. "We want to be pragmatic and get to a point where we can continue to invest in building great products for everyone," he said.

Retail leviathan Amazon has been crowned as the most visible mobile and desktop retailer on Google, by a crushing margin of victory. Easily seeing off its nearest challengers, in the form of Walmart and Home Depot, the platform came out on top in terms of mobile phone searches at Google.com, according to research conducted by Searchmetrics. The survey threw up a clear corollary between mobile and desktop searches with retailers performing well in one area also doing equivalently well in the other.

Mondelez International, the owner of Cadbury and Oreo, has kicked off a review of its GBP1.2 billion global media planning and buying account. The contest, which is the latest in a slew of global media pitches by international corporations over recent months, will be a shootout between Dentsu Aegis Network and Starcom MediaVest Group. Dentsu Aegis Network manages most of the Mondelez business in Western and Central Europe and Asia-Pacific. SMG works with the company in the Americas, and Eastern Europe, the Middle East and Africa.

Major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment as a result of their connection with FIFA. Measuring social sentiment across Twitter, Facebook and YouTube Nike has achieved an overwhelming backlash with 96% negative sentiment compared to just 4% positive, according to data from social media tracker Meltwater. Although Nike is not an official sponsor of FIFA, its alleged involvement in bribes through a sponsorship of the Brazilian national football team has come under scrutiny.