Following a 'truly incredible' response to its 'This Girl Can' campaign to encourage women to participate in sport, Sport England is pushing the campaign further as it teams up with upmarket retailer M&S for an exclusive range of t-shirts and launches a new app to encourage women to post viral sporting videos. The limited edition line of t-shirts -- which are on sale from today -- will be priced at GBP12.50. Every GBP1 from a t-shirt sale will be donated to Sport England to help it fund projects to get women active.

Bono, Tracey Emin and Jamie Oliver are among the celebrities who will write a public message to Londoners in a new campaign from Outdoor Plus. Each message composed for the "#Message2London" campaign will be up to ten words and broadcast for seven days across all 18 of the digital out-of-home company's sites in the capital. Key locations include the Euston Road underpass, Chiswick roundabout and A40 Westway.The campaign will officially launch today with the singer Paloma Faith's message on 4 June.

Adidas has seen the largest percentage increase of negative sentiment of all the brands associated with the FIFA scandal. Adidas saw negative sentiment rise by a whopping 32500%, followed by Visa (27000%), Budweiser (25500%), Nike, (23700%), Hyundai (16600%), Coca-Cola (9650%) and lastly, McDonald's (4600%). While all brands saw a big rise in negative sentiment, brands such as Adidas would have had lower negative comments prior to the scandal, helping to explain why it has fared worse than the likes of McDonald's.

London is now the world's most expensive city -- and so, unable to get on the property ladder and putting marriage and children on the back burner, millennials are in danger of living a life that is permanently on pause. These stark facts were presented on London's billboards as part of a research project by the University of the Arts London, looking into how the city is changing. Responses included a digital marketer planning to relocate to Australia who warned: "London will be a ghost town without culture in the near future."

Liverpool FC have the most visible Web site on desktop and laptop Google searches, trumping over Barclays Premier League champions Chelsea who come in at fourth place. Ranked research from SEO firm Searchmetrics found that Liverpool, Arsenal, Manchester United, Chelsea and Tottenham had the most visible sites on desktop and laptop Google searches. Telling another story is mobile searches however -- seeing Arsenal switch places with Liverpool and leading Manchester United, Chelsea and Tottenham.

Mobile payments are set to boom in the UK as a new report by Visa suggests that over GBP1.2bn will be made per week via the method by 2020. Consumer adoption of mobile payments will grow faster than ever in the next five years, with six in ten Britons expecting to use their mobile devices for payments at least once a week by 2020. According to the Mobile Money report, one in four Brits expects to use their mobile phone to make payments on a daily basis by 2020, growing from the one in 12 who do so already today.

The print versions of paid-for national newspapers saw further declines in estimated readers in the year up to March 2015, according to the latest set of National Readership Survey (NRS) figures. But audiences at most titles enjoyed huge rises in digital readerships. When the monthly readerships for print and PCs are combined, three daily titles - Guardian, Telegraph and Independent - achieved treble digit rises of 222%, 206% and 123% respectively.

Google is working on a remarkable control system that allows you to interact with computers by making very small movements with your fingers -- without touching any keyboards or touchscreens. Project Soli draws on extremely precise radar technology that can recognise very tiny gestures -- whether that's pressing your thumb and index finger together, twizzling a virtual dial or scrolling on a virtual screen. If you've seen Minority Report it looks like an incredibly subtle version of the famous gesture control system.

Harvey Nichols is eschewing the traditional loyalty card in favour of a mobile app that it claims will ensure its programme is "lean, agile, targeted and personalised." The app is available on iOS and Android and allows customers to accrue points for every pound they spend in store which can be converted into either money to spend in store or treats such as dinner at the Oxo tower. Users will also receive "surprises" such as extra points, flash sales and perks such as free cups of tea depending on how much they spend.

Just hours after president of FIFA, Sepp Blatter, announced his resignation, major sponsors of the football association, including McDonald's and Visa, have spoken out. Blatter, who was re-elected into his post last week, faced public criticism against a major FIFA corruption scandal. Generally, the comments seem fairly positive. None of the brands expressed any sadness in Blatter's departure, thanked him, or wished him luck.