• Google Mulls Selling Promotional Pins For Google Maps On Mobile
    Google is turning to Google Maps as its latest source of ad revenue, trialling sponsored pins and searches. The company has been conducting "small scale" experiments on promoted pins that would, for example, allow Starbucks to display a pin prominently to a nearby user looking at Google Maps. According to Google, a third of all mobile searches relate to location.
  • BT Sport Says Swapping Data For Streaming Champions League Final On YouTube Makes Sense
    BT Sport believes that live streaming sports only makes sense to commercial broadcasters if their rights are packaged as a data buy, otherwise they are just giving lucrative content away for free. BT Sport is gearing up for what has been one of its boldest moves. After paying GBP900m for the rights to the Champions League, it will live stream the all-important final for free on YouTube this weekend.
  • M&S Seeks Aligned Consistent Message Through Ad Account Review
    Marks & Spencer is looking to send customers the same message in-store and online, on TV or mobile. Patrick Bousquet-Chavanne, M&S's marketing boss, explains: "We're on a mission to put our customers at the heart of everything we do and it's vital we offer rich engagement across all their experiences with M&S - from in-store, to digital and mobile, to TV advertising."
  • Selfies Put Society In An 'Adolescent Crisis,' Psychoanalyst Warns
    In Elsa Godart's new book "I Selfie Therefore I Am," she examines a society she describes as being "stuck in a state of adolescent crisis." Far from giving us a stronger sense of our own identities, the 1 million odd selfies taken daily will only propagate insecurities and provoke precisely the kind of neurotic and self-questioning behaviour that characterises adolescence.
  • EBay Advertising Reshuffle Aligns Executives Across Europe
    EBay Advertising has appointed Rob Bassett to the role of head of UK and EU multinational advertising as the company looks to align its senior figures across Europe. Bassett's move is part of a wider reshuffle that also sees Phuong Nguyen, who previously led eBay Advertising's UK business, take on a broader remit as director of EU advertising strategy, product and operations.
  • Deadline For Google Journalism And Innovation Grants Looms Next Week
    The second stage of applications for Google's EUR150m scheme to fund journalism innovation around Europe opens on 2 June. The company has already handed out grants of EUR27m including EUR2.8m in the UK (more than any other single country).
  • John Caudwell Backs Mobile Challenger Unshackled
    Phones 4U founder John Caudwell has put his weight behind a new mobile startup launching today which aims to simplify buying a new mobile and do away with lengthy contracts. Unshackled.com will sell phones and sims separately and has partnered with peer-to-peer lender Zopa to offer financing for the upfront cost of the device.
  • Facebook Denies New Bias, Updates Guidelines To Its News Reviewers
    Facebook on Monday said it was making changes aimed at keeping political bias out of its "trending" stories list even though an internal investigation revealed no evidence that it was happening. Facebook says it has updated terminology in its guidelines to be clearer and gave reviewers refresher training, which emphasised that content decisions may not be based on politics or ideology.
  • Ryanair Pro 'Remain' Ad Reported To The Police
    Police are investigating a complaint from the Vote Leave campaign that a Ryanair ad offering cheap flights to expats who want to vote to remain in the European Union breaches bribery laws. The Ryanair "Brexit special" says overseas voters can "fly home to vote 'remain' " from EUR19.99 on the day of the referendum, 23 June, or the day before, 22 June.
  • Consumers Are Backing Sustainability, Claims Unilever
    Unilever's CMO Keith Weed said it is closing the "say-do" gap when it comes to consumers buying sustainable products, with its sustainable brands growing 30% faster than the rest of the business in 2015. Weed said that the strong performance of its sustainable brands is down to them "offering something that consumers want."
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