The publisher of the Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds, as it unveiled what it claimed were six "premium" ad innovations. Jim Freeman, group sales and trading director at Telegraph Media Group, said advertisers were suffering because publishers charge for ads that appear for just one second.

Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses marketers need to remain optimistic. Following the vote to leave the EU, the IPA's Bellwether report downgraded its ad spend forecasts, with declines of -0.2% and -1.3% now predicted for 2016 and 2017 respectively.

The total number of completed new-business pitches in the first half of 2016 dropped by 11.7% compared with the same period last year. AAR's latest New Business Pulse, released today has shown that completed advertising reviews have taken the biggest tumble at 18.3%.

Dentsu Aegis in the UK is launching an employee network for LGBT+ staff, bolstering its efforts around encouraging and supporting diversity within the company. The employee network will be called &Proud and primarily act as a support group for staff but, where clients want to be advised on better communication with the LGBT+ community, will also be leant on for commercial activity.

Orange was the standout sponsor at Euro 2016 while Haagen-Dazs was the winner at Wimbledon, with both brands resonating with consumers due to their focus on fan engagement according to new research.

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the US retailer has detected the user has shown interest in. Amazon regularly displays customised static ads on third-party sites, but the videos have the potential to be more eye-catching and appear in more places.

Amazon customers are using the #PrimeDayFail hashtag to express their annoyance at problems checking out while shopping for bargain deals. The hashtag has been revived after first being used on the online retail giant's inaugural Amazon Prime Day last year. Check out roblems were reported by Amazon customers both in the UK and the U.S.

Following Sainsbury's acquisition of Argos, eBay says it is open to putting pop-up or click and collect experiences within the supermarket's 1,200-store estate. The supermarket giant's GBP1.3bn acquisition of Argos-owner the Home Retail Group will create 1,000 new jobs and is expected to result in many Argos stores being transformed as concessions within Sainsbury's larger stores.

Three in four surveyed said they thought the economy would get worse, not better. Their biggest concern was getting access to talent - 51% said they thought it would get more difficult to recruit and retain the best staff. Just under a quarter thought they would scale back their plans for growth, and 31% said they would slow down on recruitment.

Ms May's time in the Home Office has been marked by conflicts with the biggest technology and Internet companies over laws that would see them forced to break their own security to help surveillance. That has come despite an apparent commitment to liberal ideals in her campaign speeches, leaving many campaigners worried that she might actually pursue more aggressive policies.