Bulmers is refreshing its advertising strategy after appointing Ogilvy & Mather to its UK ad account. The WPP agency won the business after a competitive pitch process. Ogilvy & Mather, which already handles sister Heineken brand Kronenbourg 1664, won the account from Adam & Eve/DDB. Heineken has tasked Ogilvy & Mather with pursuing a new creative direction for the cider brand.

Deliveroo plans to employ hundreds of new staff at a new London headquarters, trebling its current engineering headcount. The British food delivery company plans to hire 300 software and hardware engineers at an office in Canon Street this summer to work on technology such as the Deliveroo app and logistics systems.

Apple is raising the price of iPhone and iPad apps in the UK by 25%, to reflect the sharp fall in the value of the pound following the country's vote to leave the European Union. The company announced the price increase in an email to app developers on Tuesday, stating that: "when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store."

The telecoms regulator has fined EE GBP2.7m for billing errors affecting 40,000 customers. OFCOM said the mobile network broke a "fundamental billing rule" twice, meaning that they were overcharged by around GBP250,000 in total. Its investigation, launched last month, found the firm was guilty of either "carelessness or negligence."

David Clementi tells MPs the list of free-to-air events should be reviewed, and says all top appointments should be apolitical. He called for a review of "crown jewel" sports rights in his first appearance after his appointment as BBC chair, in which he also demanded that all senior appointments at the corporation should be politically independent.

Prime minister Theresa May's much-anticipated reveal of a "bold and ambitious" Brexit from the European Union's (EU) single market has been met with reserved optimism by country's advertising industry. Her admission that Britain cannot remain part of the single market in the wake of the referendum at least goes part of the way to quelling the tide of uncertainty it sparked.

Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer experience and digital innovation. James Millett, formerly head of digital, has become director of digital and marketing. Likewise, Ian Cairns, formerly head of marketing, communications, and brand for easyJet, has been promoted to director of customer.

Private equity firms and business interests from the Far East are increasingly taking a stake in the combined ad-tech and martech space, according to Results International, which also finds that martech is growing in popularity with acquirers. Ad tech is on the wane when it comes to its attractiveness to potential acquirers, with whom martech is increasingly popular.

Industry insiders estimate that UKTV now generates around GBP225m a year in ad sales, making the extension worth at least GBP1.1bn and potentially significantly more, depending on the length of the deal. 4 Sales, the ad sales arm of Channel 4, will continue to act as the sales agency for all UKTV inventory, including UKTV Play, until "well into the next decade."

The Institute of Practitioners in Advertising's (IPA) latest Bellwether report has revealed mixed results, showing that marketers dismissed ongoing uncertainty in the UK by raising their budgets toward the end of 2016, but forecasting that ad spend will fall in 2017.