Although CMOs have said they are concerned about Facebook measurement and implied that they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking at an investor event on Friday, Sorrell said that while brands are worried about fake news, brand safety and measurement, they are not showing signs of shifting budgets.

Ronan Harris, the managing director of Google UK, said it was "working closely" with advertisers, following revelations in "The Times" last month about how ads from big brands had appeared in front of jihadist videos and other unsuitable content on YouTube. Critics have blamed programmatic media-buying for ads appearing in inappropriate places.

Procter & Gamble's chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls "head fakes" -- myths that are standing in the way of digital becoming more transparent and accountable.

WPP has had a record year at a time when other agency groups have struggled, with net profit skyrocketing 20.6% to GBP1.5bn. Even after the sharp depreciation of the pound sterling is taken into account, the group's profits after tax are up 7.2%. Profits before tax were GBP1.99bn, up 22.4% and up 9.1% in constant currency.

WPP's Sir Martin Sorrell has said that companies with dominant shareholders or owners such as Rupert Murdoch's Fox, Facebook and Snap that "offend" good corporate governance practices take more risks and tend to perform better financially.

The chief executive of BT has said that rampant inflation in TV sports rights must come to an end, as the telecoms giant takes on rival Sky in the GBP1bn-plus battle for Champions League football. First-round bids for Champions League rights are understood to have been submitted this week, with governing body Uefa aiming for an up to 30% increase from the new deal.

Snapchat's parent company was valued at more than $30bn (GBP24bn) on Thursday as investors brushed off fears about heavy losses to send shares soaring in the biggest technology float for years. The 41% share price leap as Snap debuted on the New York Stock Exchange in the biggest listing for a tech company in three years.

McDonald's is "uniquely positioned to become the global leader in delivery", the fast-food chain said yesterday, as it announced that it could be bringing home delivery to markets including the UK. In the brand's five biggest markets -- the US, France, the UK, Germany and Canada -- 75% of the population lives within three miles of a McDonald's restaurant.

"The Sun" has jumped to second place in the chart of most-read UK newspaper brands in print and online, according to the National Readership Survey. The NRS has "Daily Mail"/Mail Online in first place with 29m readers a month followed by "The Sun" in second place on 26.2m, the "Mirror" on 25.8m and "The Guardian" on 22.7m.

Russell & Bromley, the 137-year-old retailer whose shoes are a favourite of Theresa May, is looking for a digital agency to help grow its ecommerce business. There is no incumbent and Creativebrief is working with Russell & Bromley on the pitch. Agencies have been asked to submit a request for information. Russell & Bromley launched an ecommerce Web site in December 2012.