Unilever's top marketer has warned against getting tunnel vision on the Google's brand safety issue that has galvanised headlines over the past week, insisting that there is a bigger conversation to be had if the industry wants to "clean up across the board."

Sir Vince Cable has become the latest grandee to call for the government to tighten the rules governing foreign takeovers of British businesses as pressure mounts for change in the wake of Kraft Heinz's aborted bid for Unilever. Writing in "The Times," the former business secretary says Brexit means Westminster should strengthen the law to give politicians a freer hand in blocking deals.

TUI believes Google and Facebook need to stop hiding behind "customer privacy" policies and start taking ad fraud seriously -- but warns that marketers also need to take responsibility instead of "pointing the finger of blame" to others. A new report by Adloox, The&Partnership and m/SIX suggests the global cost of advertising fraud may have previously been significantly under-reported.

Esports will generate more than GBP1bn in global revenue and almost double its audience to nearly 600 million people by 2020, forecasters predict. Esports is competitive computer gaming and can be staged in front of a live audience and millions more online. "It has the potential to become one of the top five sports in the world," said Peter Warman of esport analysts Newzoo.

George Osborne's appointment at the "London Evening Standard" while remaining a Conservative MP could be a potential conflict of interest with government advertising budgets, Labour has said. The row came as former Prime Minister Tony Blair praised the appointment, saying he hoped it would be a good move for the MP.

Age catches up with us all, but in the marketing profession it may catch up with you quicker than you think. The rapid rate of technological change in recent years has led many organisations to prioritise new digital skills at the expense of more traditional forms of expertise, prompting some senior marketers to complain of feeling edged out as they are replaced by younger "digital natives."

Marks and Spencer has become the latest big-name company to pull its advertising from Google as the internet giant faces pressure over extremist content on its YouTube platform. The high street retailer said it was "pausing activity" -- adding to the list of commercial organisations that have already done so, as well as the Government.

Unilever is drawing up plans to heal a rift among shareholders triggered by its rejection of a $143bn (GBP115bn) bid from Kraft Heinz. Next month the owner of Dove soap and Ben & Jerry's ice cream will announce the results of a review aimed at improving investor returns, with the sale of its spreads business and a one-off special dividend among the options being considered.

A deal between Google's artificial intelligence firm DeepMind and the UK's NHS had serious "inadequacies," an academic paper has suggested. More than a million patient records were shared with DeepMind to build an app to alert doctors about patients at risk of acute kidney injury (AKI). The authors said that it was "inexcusable" that patients were not told how their data would be used.

Google executives are bracing for an inquisition from the advertising industry and the government over brand safety. A slew of big-name companies, advertising firms and government departments have pulled their ads from Google and its YouTube video site, with media giant Sky, telecoms group Vodafone and a trio of banks adding their names to the list over the weekend.