Campaign
Brands can now take advantage of the latest tech to engage with key audiences using augmented reality and full-motion interaction delivered via D-48 screens. Admedia Nexus is a uniform network of 16 large-format landscape screens strategically located in targeted motorway service areas at main building entrances.
Marketing Week
UK advertisers are increasingly mimicking the US by moving toward building in-house and on-site expertise, a new study suggests. A growing number of UK advertisers are moving to in-house and on-site agency services, driven by a growing demand for transparency and more agile ways of working.
Marketing Week
The Coalition for Better Ads has released its first report today as it details the "most disruptive" ad formats for mobile and desktop. According to the report, pop-up ads, auto-play video ads with sound, "prestitial" ads that viewers have to engage with before they can view the content and large sticky ads were each ranked the most annoying for desktop advertising.
The Telegraph
Goldman Sachs has fired the starting gun on its Brexit contingency plans, confirming that jobs will be moved out of London while "hundreds" of roles will be added across Europe. Richard Gnodde, the chief executive of Goldman Sachs International, the bank's international arm, said that the bank will begin executing on its contingency plans.
The Guardian
Google's apology over placing advertising next to extremist material came only after it was "read the riot act" at a Whitehall summit last Friday, it has emerged. The company's bosses are expected to meet Cabinet Office ministers again this week, setting out further action to strengthen their advertising policies and ensure that government ads do not appear next to extremist YouTube videos.
The Telegraph
Google has publicly apologised after the growing scandal over extremist videos on YouTube led to a series of companies pulling their ads from the internet giant. The company has been accused of "profiting from hatred" following concerns that ads are appearing alongside extremist material on its YouTube platform.
The Times
Volkswagen, Toyota and Tesco last night joined the more than 250 companies that have suspended advertising deals with Google. ITV, Aviva and Heinz also pulled advertising from YouTube, Google's video platform, after an investigation by "The Times" found the companies promoted on videos posted by hate preachers, rape apologists and homophobic extremists.
The Guardian
The BBC is failing in its duty to be impartial over Brexit, a group of parliamentarians has claimed. In a letter to senior BBC figures, they said the broadcaster had characterised Britain as xenophobic and too focused on regretful "leave" voters.
PR Week
Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a "Times" investigation, which found that Government campaigns had appeared alongside extremist videos on YouTube.
Campaign
Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the makeup brand. Procter & Gamble sold Max Factor to Coty last year. The new owner kicked off a review at the end of January. The pitch was run through The Observatory International, and involved incumbent Leo Burnett, Anomaly and CHI & Partners.