Marketing Week
Unilever is looking to shave 2 billion Euros from its marketing budgets by -- among other steps -- reducing the number of ads it creates by 30%. "Marketing Week" reveals that the FMCG giant has found it can use ads for a longer period, and so can save money by producing fewer assets.
The Times
The "gig economy" has been heavily criticised by a parliamentary inquiry that accuses companies such as Uber, Deliveroo and Amazon of tricking staff into signing away their employment rights. Uber's contract for hiring what would otherwise be deemed employees was described by one senior MP as "gibberish."
The Guardian
Prime Minister Theresa May has backed the former Chancellor, George Osborne's decision not to resign as an MP, despite becoming editor of the "Evening Standard." It is one of five additional jobs he has taken on since leaving his government post, including a GBP650,000 role as an advisor to US investment firm, BlackRock.
Campaign
Campaign breaks the rather ironic news today that AdBlock Plus owner Eyeo has bought micropayments service, Flattr. It is believed that the company is hoping to use the technology to allow its users to purchase content online.
Sky News
Deliveroo is working on plans to launch delivery-only restaurants at 30 sites across the country, creating 1,000 jobs, Sky News reveals. The new platform will be known as Deliveroo Editions and has been successfully trialled before today's announcement.
Marketing Week
Food price increases are likely to prompt British shoppers to buy supermarket "own label" brands, according to "Marketing Week." It quotes research that nearly a half of shoppers say they will start buying own-label products if their shopping bill rises 3% or more. Over the past three months, nearly two in three Tesco shoppers have revealed they bought its own-label food.
The Times
There is a new grocery shopper in town, the "need it now" or "post Millennial" customer, according to IDG Research in "The Times." They are born in the '90s, according to researchers, and unlike those over 25, they are far more likely to want to buy food that is pre-prepared for cooking rather than buy ingredients. They are open to pay more for ready meals to reduce time in the kitchen.
Campaign
Domino's has selected VCCP as its new strategic and creative ad agency, according to "Campaign." Iris, the incumbent, declined to re-pitch for the account, but will continue to work on the pizza chain's digital business.
Campaign
Instagram influencer Sheikhbeauty has been rapped on the knuckles by the ASA not featuring #ad in a post that drew followers' attention to a money-off offer for Flat Tummy Tea complete with a recommendation on its efficacy. "Campaign" reveals that ASA found the post did not comply with CAP rulings that call for a financial relationship to be made clear.
Sky News
Vodafone is very close to announcing a six-year GBP20m deal for naming rights on the Olympic Stadium, Sky News believes.