Today's consumers are overwhelmed by the 24-hour news cycle and end up priorities "quantity over depth" new research from Ofcom suggests, according to Press Gazette.

According to The Telegraph, a group of privacy campaigners are intending to open a non-tracking social media platform to offer a Facebook-like experience with less exposure of users' personal information. The new site will be called Openbook and is being crowdfunded.

The Telegraph is warning Google its second EU fine is likely to land Tuesday or Wednesday and it is likely to be bigger than the GBP2.1bn it already faces for prioritising its own companies in search results. The new fine is for, what the European Commission believes to be, Google abusing the power of its Android operating system by making operators pre-install its apps.

Donald Trump has labelled his interview in The Sun in which he criticised the Prime Minster and her Brexit strategy as "fake news." According to Press Gazette, Theresa May has calmed the situation by telling the President not to worry about what appears in the press.

Sky News is reporting that executives at Unilever are in discussions with the trust that runs the company with a plan to ditch its UK headquarters.

Its World Cup adverts featured football stars who were not at the World Cup creating humorous gifts for one another with the time they had on their hands. However, The Telegraph reports that shopping site, Wish.com, was selling banned weapons to UK users during the tournament. The site has apologised and immediately announced an investigation.

Marketing Week has an interesting read on how Diet Coke is now outselling the full sugar variant in the UK as Coca-Cola concentrates its efforts on low sugar versions of its range to circumvent the sugar tax.

The Guardian reports campaigners are concerned that betting companies were the biggest advertisers during the World Cup, meaning children would have been "bombarded" by betting adverts during the tournament.

The global audience for online video viewing grew higher than advertisers' demand for video ad units, meaning the medium became more affordable between 2015 and 2017, a report from Zenith maintains. Campaign points out the figures show video is the largest part of digital display, accounting for 39% of spend, although more than half of all video ad spending is on "outstream" units.

The new Culture Secretary Jeremy Wright has given Fox the green light to buy the 61% of Sky it doesn't already own, "The Guardian" writes. Fox will have to sell Sky News and ensure it is funded by topping up the channel's new owner's budget, if it is deemed too low.