Hold the front page, some good news for Theresa May in this week of all weeks. Turns out while celebrities have lost millions of Twitter followers after the cull of bots, Theresa May's following is actually up this week, "The Telegraph" reports. President Trump, on the other hand, has lost more than 300,000 followers. Kate Perry and Justin Bieber each lost more than two million "fans."

The company behind the Cannes Lions has made its MD, Jose Papa, redundant. "Campaign" says Ascential has not confirmed whether the MD role, which is being fazed out, will be replaced by another similar title. It has confirmed the decision was made due to "turbulent times" for its Cannes Festival.

Some Build-A-Bear shops were forced to close yesterday after running a campaign where parents could pay for a bear depending on their child's age -- a five-year-old would pay GBP5, for example, instead of the usual GBP30 or more. The offer had people queuing around blocks in many parts of the UK and police were called out to reports of scuffles, "The Drum" reports.

BMB has filled its vacant CEO position with the appointment of Jason Cabbold, who was previous the London chief of US innovation agency, Redscout, "Campaign" reports. He had previously been the Deputy MD of Publicis London. The CEO role had remained unfilled since Juliet Haygarth left at the end of last year to aid her recovery from health issues.

Staff from Cambridge Analytica have set up a new data business called Auspex International. The BBC reports that the business is claiming it will be run ethically and will focus initially on Middle East and African markets.

Unilever's marketing boss Keith Weed has welcomed the Twitter gathering and deletion of fake accounts, "The Drum" reports.

"Campaign" makes the point that although Adidas is the World Cup sponsor, the "money shot" of the trophy being lifted will belong to Nike because both France and Croatia wear its kit.

Comcast has reacted to Murdoch's GBP24.5bn offer for Sky with its own revised bid, this time for GBP26bn, "The Guardian" reports.

Sir Martin Sorrell has claimed that WPP's anger at his new company buying MediaMonks is "ridiculous." Sky News reports that the former WPP boss denies having been involved in WPP's evaluation of the Dutch company before he resigned.

Research has shown that tapping into the joyful spirit of the World Cup is the secret to advertising success. Netimperative reports that those doing well include Lidl, Mars and Visa whereas the two notable ads that are not resonating well with fans come from Nike and Adidas.