• Let's Fix Our Metadata! Says Freddie Laker
    No single development would be more important to the evolution of video than evolving from today’s top level, directory-powered descriptions to a more robust, second-by-second metadata-driven system, says Guide founder Freddie Laker.
  • Canaccord Genuity Analyst Gives a 'Buy' Recommendation for Tremor Video
    "As a leading player in the premium online video advertising market, Tremor should benefit from a shift in video consumption from television to online," says analyst Michael Graham.
  • With the Help of Beef Jerky, Hulu Makes a Big Marketing Push for ''The Awesomes'
    The Awesomes” is Hulu’s first original series this year and its first animated series.  The show follows a team of less-than-stellar superheroes. Hulu is getting help with marketing from a beef jerky featured in the show.
  • How Apple or Google Could Jumpstart OTT: Get an NFL Package
    Specifically, AllThingD's Peter Kafka says, take the NFL Sunday Ticket from DirecTV when rights expire after 2014. Fans will pay to make the investment pay off "It won't be cheap. DirecTV pays $1 billion a year for Sunday Ticket, and that's up 40% from its previous deal. So for argument's sake, let's assume you may have to spend something like $1.5 billion a year," Kafka says.
  • Some YouTube Paid Channel Operators Unimpressed with Results
    Several owners of paid subscription channels have claimed subpar results during the first few months of the service.
  • By the Numbers, as Online Ad Views Top 20B in June
    According to the comScore Video Metrix for the month, 183 million Americans watched more than 44 billion online content videos in June, representing 85.2% of the US Internet audience.
  • Machinima Wants to Start an Online Video Network
     Machinima wants to start its own online video service, and as begun talks with Hollywood studios to produce full-length programs or possibly become investors, several sources told Reuters.
  • How Yahoo Is Becoming a Video Force
    Yahoo is still have re-birthing pains, but Erin McPherson, its video chief, says in a Beet.tv interview that Yahoo is becoming a force in the streaming video space.
  • So Just How Many People are Watching 'House of Cards'?
    In one snapshot, Netflix's "House of Cards" accumulated a smaller share of the online outlet's viewership than old episodes of other TV network shows like "Mad Men" and "Breaking Bad," according to a new study by GfK, but the study has some serious asterisks.
  • Look for Netflix to Make Some Emmy History Thursday Morning
    The Emmy nominations are announced Thursday morning and more than likely Netflix hits  “House of Cards” and “Arrested Development” will be in the awards hunt. The series are tagged for possible top drama and comedy bids, and possible acting nominations, the first time online content will have been nominated for the top-line Emmy categories.
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