Cheerios produced an commercial featuring an interracial family, and got such hostile reaction from some YouTube watchers the response feature has been shut off. But here's video of kids who see the commercial and don't understand all the fuss...at all.
Drone-maker DJI Innovations is conducting an online video contest. The makers of the ten videos with the most "likes" will win a DJI Phantom drone and carrying case, according to the DJI website.
Now that Hulu's owners have decided to hang on to it, might they have also agreed that the pay version, Hulu Plus, is the way to capitalize on its brand?
Just like HBO swiped the Emmy spotlight away from commercial networks with the "Sopranos" and other high-profile dramas, some networks are girding themselves for the likely slew of Emmy nominations--and publicity--Netflix will get for "House of Cards" and "Arrested Development."
Online video is “a huge opportunity” and Yahoo needs “a terrific platform”, CEO Marissa Mayer told analysts.
The Wall Street Journal says Google has approached media companies about licensing their content for an Internet TV service that would stream TV programming. Google has been rumored to be involved in that so called Over the Top delivery plan before. Several other companies, including, Apple, Intel and Sony plan to offer such OTT services, delivering cable TV-style packages over broadband connections
Vivian Schiller, the NBCUniversal chief digital officer, emailed her staff laying out plans for the year ahead, including a big push for TV Everywhere service for the news division.
According to a new survey, live sports programming is a vital lure for cable subscribers. Otherwise, they're kinda of lukewarm, or worse.
Analysis of the new entrant to public-traded arena concludes it may have some tough times ahead in part because it is the first company specifically in the digital ad segment to go public and investors will be cautious. (A free subscription site.)
Content posted on YouTube can have a life beyond a brand's channel, says Benjamin Spiegel, Director of Search Operations at Catalyst Online/GroupM, a WPP Company.