Univision Communications has formed a joint venture with digital media producer Bedrocket Media to launch Flama — the Hispanic broadcaster’s first online network with original content, set to bow this fall first on YouTube. Whereas most of Univision’s TV programming is in Spanish, Flama will be predominantly English-based. 

Online advertising fraud is an industry-wide epidemic, not merely the managed nuisance brands need to accept as the cost of doing business online. That's the take-home from Adweek's in-depth investigation into how advertisements from blue chip brands wind up on sketchy video-sharing sites and how so-called "click farms" beef up the traffic of reputable publishers by employing robots or people to click links.

Econsultancy's David Moth says the Cadbury confection, popular with teens and young adults, was served better by a Facebook promotion than a TV campaign

Look at Yahoo pages today and they look pretty lifeless and robotic, and filled with in-stream ads, says AllThingD's Kara Swisher. The move to embrace a native ad format — which Yahoo claims “matches the content and context of the pages” and works across all devices, especially mobile ones — is CEO Marissa Mayer’s big gamble on turning around the company. 

"What Does the Fox Say," the bouncy ditty by Ylvis with 114 million views, exhibits all the signs of what makes a video hit--a song, a dance and the ability to be quickly parodied. Yes, this baby's got it all.

Amazon is exploring a push into the short-form territory dominated by YouTube, says Advertising Age. The publication says Amazon has pitched YouTube networks on distributing their short-form videos through Amazon's  a-la-carte Instant Video service, according to sources.

Hulu the Web streaming service controlled by Disney and Fox, is close to naming Fox executive Mike Hopkins as its chief executive officer, two people with knowledge of the matter told Bloomberg. He would replace Andy Forssell, acting CEO. Hopkins is seen as an executive who could build Hulu's original content.

Richard Parker, head of strategy for content marketing agency Edge says marketers who think online video is really like a commercial have it all wrong. Online video--we're not talking pre-roll here--is really more like a blog, Parker says. 

Google's Chromecast streaming media player dongle now can support Hulu Plus, Google announced. That's the first new Chromecast partner since launch in late July. It can otherwise only support Netflix and Google's own YouTube, Google Play Movies and Google Play Music properties. The wait is over, at least for one major streaming service. [Wednesday, Google added] support for Hulu Plus, the first new Chromecast partner since launch. Hulu Plus surely won't be the only partner added, though the timing on when others will come aboard remains fuzzy. Pandora, …

A recent study published in the Journal of Consumer Psychology suggests that spending time focusing on images of food makes the food itself less satisfying. To The Atlantic, this means stop taking Instagram photos of your pretty meals and just eat it. To other readers, it might suggest that people who use Instagram and eat too much should use the social media camera app as a diet aid