Though TV advertising is still dominant, Lyne says AOL has positioned itself to capitalize on move to online. AOL On is the largest online ad platform there is, she points out.
...College Humor.com imagines a slightly less hot scene if the scantily clad cable customer was serviced by a Time Warner repairman. WARNING: Language, Sexual Innuendo, NSFW
Fox Deportes will be first Hispanic channel to telecast and live stream the Super Bowl, and sponsors include AT&T, Pfizer and Anheuser-Busch. The cable channel is available in 21 million homes.
Digital companies this week are trekking to NATPE, television's syndication marketplace convention where shows like "Oprah" and reruns like "Seinfeld" once were sold. That's still going on but digital media is finding a toe hold too.
The New York Times
Chipotle next month will debut “Farmed and Dangerous,” a comedy series, on Hulu. It takes a satirical look at industrial-scale farming, which Chipotle opposes. But the restaurant chain is barely mentioned.
TiVo has laid off most of its industrial designers — choosing to totally leave the hardware design business.
Netflix is one of a handful of over-hyped Internet companies (see Amazon and Facebook) that continue to attract investors "despite a complete absence of meaningful profitability and an almost comical valuation" says Achilles Research.
San Francisco Chronicle
A day after Netflix announced strong Q4 earnings and subscription growth, its price per share soared to $388.72.
Last year’s redesign of the Hulu Plus app for smart TVs and connected devices resulted in an increase of over 30% in average minutes viewed on each of those devices, the onlline video service claims.
Video is the latest social media trend. Vine, the Twitter-owned app, has become one of the most downloaded apps, soon followed by Facebook’s release of video recording for its already highly popular Instagram app. This rise in mobile audiences, combined with the skyrocketing growth of time-spent on social media platforms has created a great opportunity for advertisers.