Mia Goldwyn is joining StyleHaul, the suite of YouTube fashion and beauty channels. Previously Goldwyn was Vice President of Business Development, Digital and Insurge at Paramount Pictures, where she'd spent 13 years working  in various business groups. 

Theater ad firm Screenvision held an upfront trying to coax advertisers to put commercials on movie houses' version of pre-roll. Industry revenue was $678 million last year, up 6.5%. Some advertisers, like Kia, like the captive audience.

Discovery Communications is partnering with director Ron Howard and producer Brian Grazer to found New Form, a digital studio that will create video programming for Discovery’s online networks. It's a thinly-financed  way for Discovery to grab and hold younger viewers watching online with shorter videos..

The longest, completest, mostest compilation of April Fools pranks in the ad world. You'll laugh until you stop. Literally.

Some Chinese viewers are worried new tighter censorship rules will affect top streaming sites showing Western hits like "House of Cards" and "Saturday Night Live." Chinese officials say: No worries! 

Coverage of the missing Malaysian airliner has boosted not only CNN's ratings, but also its digital properties. In a memo Jeff Zucker, CNN's president, told employees CNN had topped its previous record for page views and video streams, and mobile traffic too.

Yahoo is said to be expressing interest in online video platform News Distribution Network for around $300 million. “The discussions are still early and a deal may not be reached for several weeks or may fall apart,” The Wall Street Journal reports, citing sources. “NDN, a video syndication service that supplies newspapers and other Web publishers with clips about news, sports, politics and other topics, would help Yahoo expand its video offering to thousands of new sites and potentially create lucrative opportunities for marketers to work with Yahoo.”